03759oam 2200637 450 991078446860332120170523091551.01-315-49875-81-315-49876-61-315-49877-41-280-91217-097866109121790-7656-2011-110.4324/9781315498775 (OCoLC)271816537(MiFhGG)GVRL5GDH(EXLCZ)99100000000034850820040802d2006 uy 0engurun|---uuuuatxtccrHandbook of markets and economies East Asia, Southeast Asia, Australia, New Zealand /Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'ShaughnessyArmonk, N.Y. :M.E. Sharpe,2006.1 online resource (xi, 712 pages) illustrations, mapsGale eBooksFirst published 2006 by M.E. Sharpe.0-7656-0972-X Includes bibliographical references and index.CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 AUSTRALIA Changing Consumer Behavior and Marketing; CHAPTER 2 BRUNEI DARUSSALAM Consumption and Marketing in an Islamic Monarchy; CHAPTER 3 CAMBODIA Striving for Peace, Stability, and a Sustainable Consumer Market; CHAPTER 4 THE PEOPLE'S REPUBLIC OF CHINA Markets within the Market; CHAPTER 5 EAST TIMOR Realizing Its Potential; CHAPTER 6 INDONESIA Transition at a Crossroads; CHAPTER 7 JAPAN A Crisis of Confidence in the World's Second Largest Economy; CHAPTER 8 KOREA Two Countries, Sharp Contrasts, but a Common HeritageCHAPTER 9 LAOS Emerging Market Trends and the Rise of Consumers and EntrepreneursCHAPTER 10 MALAYSIA Toward Prosperity with Harmony and Diversity; CHAPTER 11 MYANMAR Foreign Brands Trickling Through; CHAPTER 12 NEW ZEALAND Consumers in Their Market Environment-Profiles and Predictions; CHAPTER 13 PAPUA NEW GUINEA Marketing and Consumer Behavior; CHAPTER 14 THE PHILIPPINES Marketing and Consumer Behavior-Past, Present, and Future; CHAPTER 15 SINGAPORE Marketing, Macro Trends, and Their Implications for Marketing Management for 2005 and the Years BeyondCHAPTER 16 TAIWAN Euphoria and Paranoia on the Emerging Greater China EconomyCHAPTER 17 THAILAND Consumer Behavior and Marketing; CHAPTER 18 VIETNAM Expanding Market Socialism and Implications for Marketing, Consumption, and Socioeconomic Development; ABOUT THE EDITORS AND CONTRIBUTORS; INDEXEast and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery.East Asia, Southeast Asia, Australia, New ZealandMarketingAsiaHandbooks, manuals, etcMarketingAustraliaHandbooks, manuals, etcMarketingNew ZealandHandbooks, manuals, etcAsiaEconomic conditionsHandbooks, manuals, etcAustraliaEconomic conditionsHandbooks, manuals, etcNew ZealandEconomic conditionsHandbooks, manuals, etcAsiaHandbooks, manuals, etcAustraliaHandbooks, manuals, etcNew ZealandHandbooks, manuals, etcMarketingMarketingMarketing330.95Pecotich AnthonyShultz Clifford J.MiFhGGMiFhGGBOOK9910784468603321Handbook of markets and economies3678041UNINA