02895nam 2200709Ia 450 991078424650332120230828225207.01-281-36099-697866113609930-230-60140-510.1057/9780230601406(CKB)1000000000342512(EBL)308301(OCoLC)314880412(SSID)ssj0000235624(PQKBManifestationID)11201185(PQKBTitleCode)TC0000235624(PQKBWorkID)10249685(PQKB)10059244(SSID)ssj0001660492(PQKBManifestationID)16441430(PQKBTitleCode)TC0001660492(PQKBWorkID)14986264(PQKB)10844412(DE-He213)978-0-230-60140-6(MiAaPQ)EBC308301(Au-PeEL)EBL308301(CaPaEBR)ebr10167459(CaONFJC)MIL136099(EXLCZ)99100000000034251220060711d2006 uy 0engur|n|---|||||txtccrThe religious dimensions of advertising[electronic resource] /Tricia Sheffield1st ed. 2006.Basingstoke Palgrave Macmillan20061 online resource (207 p.)Religion/culture/critiqueDescription based upon print version of record.1-349-53545-1 1-4039-7470-5 Includes bibliographical references.Cover; Contents; Series Editor's Preface; Preface; Introduction; 1 Totemic Desires; 2 Worshiping a Totem: Emile Durkheim's Theories of Religion; 3 Locating Religious Dimensions in the History of Advertising; 4 The Religious Dimensions of Advertising in the Culture of Consumer Capitalism; 5 Refusing to be an Advertisement: Enacting Disruptive Performative Identities against the Religious Dimensions of Advertising; Notes; Bibliography; IndexThis groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.Religion/culture/critique.Consumption (Economics)Religious aspectsReligion in advertisingConsumption (Economics)Religious aspects.Religion in advertising.659.185.40bclSheffield Tricia1562303MiAaPQMiAaPQMiAaPQBOOK9910784246503321The religious dimensions of advertising3829842UNINA