02638nam 2200613 a 450 991078420600332120230617001946.00-8389-9876-3(CKB)1000000000345669(EBL)289151(OCoLC)476044246(SSID)ssj0000267879(PQKBManifestationID)11241639(PQKBTitleCode)TC0000267879(PQKBWorkID)10214365(PQKB)10407313(MiAaPQ)EBC3001613(MiAaPQ)EBC289151(Au-PeEL)EBL3001613(CaPaEBR)ebr10194657(OCoLC)929146198(Au-PeEL)EBL289151(EXLCZ)99100000000034566920030128d2003 uy 0engur|n|---|||||txtccrThe visible librarian[electronic resource] asserting your value with marketing and advocacy /Judith A. SiessChicago American Library Association20031 online resource (172 p.)Description based upon print version of record.0-8389-0848-9 Includes bibliographical references (p. 123-146) and index.The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tooLibrariesPublic relationsLibrariesMarketingAdvertisingLibrariesPublic services (Libraries)LibrariesPublic relations.LibrariesMarketing.AdvertisingLibraries.Public services (Libraries)021.7Siess Judith A1504181MiAaPQMiAaPQMiAaPQBOOK9910784206003321The visible librarian3733041UNINA