03503oam 2200781I 450 991078397580332120230617040244.01-134-50816-61-134-50817-40-429-23065-60-415-26096-51-280-06916-30-203-36158-X10.4324/9780203361580 (CKB)1000000000254427(EBL)180652(OCoLC)56202378(SSID)ssj0000291219(PQKBManifestationID)12064540(PQKBTitleCode)TC0000291219(PQKBWorkID)10254023(PQKB)10517621(SSID)ssj0000375691(PQKBManifestationID)11923806(PQKBTitleCode)TC0000375691(PQKBWorkID)10323111(PQKB)11234025(MiAaPQ)EBC180652(Au-PeEL)EBL180652(CaPaEBR)ebr10101033(CaONFJC)MIL6916(EXLCZ)99100000000025442720180331d2003 uy 0engur|n|---|||||txtccrThe changing face of multinationals in Southeast Asia /Tim G. Andrews, Nartnalin Chompusri and Bryan J. BaldwinLondon ;New York :Routledge,2003.1 online resource (344 p.)Working in AsiaDescription based upon print version of record.0-203-37835-0 0-415-26095-7 Includes bibliographical references (p. [320]-325) and index.Book Cover; Title; Contents; Acknowledgments; Introduction; The Southeast Asia regional bloc: salient features; ASEAN business context; Rise of the multinational; Organizational change; Organizational downsizing; Corporate consolidation; Human resources management; Electronic technology; Information tracking; Marketing; The marketing function; Product, brand and pricing strategy; Advertising and promotion; Distribution; Conclusions; References; IndexThis book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bWorking in Asia.International business enterprisesSoutheast AsiaCorporations, ForeignSoutheast AsiaInvestments, ForeignSoutheast AsiaFinancial crisesSoutheast AsiaInternational business enterprisesCorporations, ForeignInvestments, ForeignFinancial crises338.8/88599Andrews Tim G.1968,1518586Chompusri Nartnalin1970-1518587Baldwin Bryan J.1937-1518588MiAaPQMiAaPQMiAaPQBOOK9910783975803321The changing face of multinationals in Southeast Asia3756206UNINA