02771oam 2200781I 450 991078374290332120230617004358.081-7649-480-11-134-52916-397866102423441-134-52917-11-280-24234-50-203-49502-010.4324/9780203495025 (CKB)1000000000248204(EBL)182219(OCoLC)163811029(SSID)ssj0000114407(PQKBManifestationID)11117242(PQKBTitleCode)TC0000114407(PQKBWorkID)10124451(PQKB)11214892(SSID)ssj0000357339(PQKBManifestationID)11262993(PQKBTitleCode)TC0000357339(PQKBWorkID)10352234(PQKB)11451701(MiAaPQ)EBC182219(Au-PeEL)EBL182219(CaPaEBR)ebr10162931(CaONFJC)MIL24234(OCoLC)62241856 (EXLCZ)99100000000024820420180706d2004 uy 0engur|n|---|||||txtccrBrands the logos of the global economy /elia LuryLondon ;New York :Routledge,2004.1 online resource (180 p.)International library of sociologyDescription based upon print version of record.0-415-25182-6 0-415-25183-4 Includes bibliographical references (p. [177]-190) and index.Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index;Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.International library of sociology.Brand name productsBusiness namesMarketingGlobalizationEconomic aspectsBrand name products.Business names.Marketing.GlobalizationEconomic aspects.658.8/2785.40bclLury Celia.319326MiAaPQMiAaPQMiAaPQBOOK9910783742903321Brands802720UNINA