04585nam 2201093Ia 450 991078367110332120230207223844.01-282-35891-X97866123589130-520-93235-81-59875-926-410.1525/9780520932357(CKB)1000000000246832(EBL)254881(OCoLC)475969737(SSID)ssj0000155931(PQKBManifestationID)11158477(PQKBTitleCode)TC0000155931(PQKBWorkID)10114975(PQKB)10613694(StDuBDS)EDZ0000056043(MiAaPQ)EBC254881(DE-B1597)520524(OCoLC)62864227(DE-B1597)9780520932357(Au-PeEL)EBL254881(CaPaEBR)ebr10106451(CaONFJC)MIL235891(EXLCZ)99100000000024683220050729d2006 uy 0engurnn#---|u||utxtccrFlavor of the month[electronic resource] why smart people fall for fads /Joel BestBerkeley University of California Pressc20061 online resource (214 p.)Description based upon print version of record.0-520-24626-8 Includes bibliographical references and index.Front matter --Contents --Acknowledgments --1. The Illusion Of Diffusion --2. Why We Embrace Novelties: Conditions That Foster Institutional Fads --3. The Fad Cycle: Emerging --4. The Fad Cycle: Surging --5. The Fad Cycle: Purging --6. Fad Dynamics --7. Becoming Fad-Proof --Notes --References --IndexWhile fads such as hula hoops or streaking are usually dismissed as silly enthusiasms, trends in institutions such as education, business, medicine, science, and criminal justice are often taken seriously, even though their popularity and usefulness is sometimes short-lived. Institutional fads such as open classrooms, quality circles, and multiple personality disorder are constantly making the rounds, promising astonishing new developments-novel ways of teaching reading or arithmetic, better methods of managing businesses, or improved treatments for disease. Some of these trends prove to be lasting innovations, but others-after absorbing extraordinary amounts of time and money-are abandoned and forgotten, soon to be replaced by other new schemes. In this pithy, intriguing, and often humorous book, Joel Best-author of the acclaimed Damned Lies and Statistics-explores the range of institutional fads, analyzes the features of our culture that foster them, and identifies the major stages of the fad cycle-emerging, surging, and purging. Deconstructing the ways that this system plays into our notions of reinvention, progress, and perfectibility, Flavors of the Month examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.Social institutionsFadsSocial aspectsDiffusion of innovationsacademia trends.american culture.anthropology.business management.business.creative thinking.creativity.criminal justice.critical thinking.decision making.emerging fads.fad cycle.fads.healthcare.innovation.institutional fads.media.medicine.new ideas.nonfiction.open classrooms.pedagogy fads.perfectibility.pop culture.popular culture.progress.psychology.purging.quality circles.reinvention.short term popularity.social criticism.social sciences.sociology.surging.trends.Social institutions.FadsSocial aspects.Diffusion of innovations.306Best Joel477506MiAaPQMiAaPQMiAaPQBOOK9910783671103321Flavor of the month3860660UNINA