02640nam 2200637 a 450 991078359440332120160607153913.01-4462-2897-51-84920-923-51-280-37022-X97866103702211-4129-3222-X(CKB)1000000000033545(EBL)254745(OCoLC)191036546(SSID)ssj0000165845(PQKBManifestationID)11153115(PQKBTitleCode)TC0000165845(PQKBWorkID)10143110(PQKB)10210593(MiAaPQ)EBC254745(OCoLC)1014405819(StDuBDS)EDZ0000018552(Au-PeEL)EBL254745(CaPaEBR)ebr10076701(CaONFJC)MIL37022(OCoLC)70774076(OCoLC)1162020496(FINmELB)ELB130992(PPN)227908902(EXLCZ)99100000000003354520110110d2002 fy 0engur|||||||||||txtccrGrounded theory[electronic resource] a practical guide for management, business and market researchers /Christina GouldingLondon SAGE20021 online resource (vii, 186 p.)Description based upon print version of record.0-7619-6683-8 0-7619-6682-X Includes bibliographical references (p. [171]-181) and index.Cover; Contents; Acknowledgement; Illustrations; Preface; Introduction; Chapter 1 - The Qualitative Turn in Management Research; Chapter 2 - Grounded Theory: Evolutionary Developments and Fundamental Processes; Chapter 3 - Getting Started: Data Collection and Sampling; Chapter 4 - Analysis, Interpretation and the Writing Process; Chapter 5 - Researching the Consumer Experience: An Illustration of the Grounded Theory Method; Chapter 6 - The Identification and Explanation of Concepts and Categories; Chapter 7 - A Critical Review of the Methodology; Glossary; Bibliography; Index'Grounded Theory' represents a primer for organisational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.Grounded theoryGrounded theory.300.723Goulding Christina1527018StDuBDSStDuBDSBOOK9910783594403321Grounded theory3769527UNINA