02718nam 2200589Ia 450 991078353610332120230617001808.01-280-50964-397866105096451-84544-818-9(CKB)1000000000242848(EBL)253963(OCoLC)171128936(SSID)ssj0000502842(PQKBManifestationID)11340777(PQKBTitleCode)TC0000502842(PQKBWorkID)10520866(PQKB)10398726(MiAaPQ)EBC253963(Au-PeEL)EBL253963(CaPaEBR)ebr10103393(CaONFJC)MIL50964(OCoLC)133160849(EXLCZ)99100000000024284820000815d2005 uy 0engur|n|---|||||txtccrBehavioral pricing[electronic resource] /guest editors Sarah Maxwell and Hooman EstelamiBradford, England Emerald Group Publishingc20051 online resource (48 p.)Journal of product & brand management, featuring pricing strategy & practice ;v.14, no. 6Description based upon print version of record.1-84544-817-0 Contents; Introduction; Price perceptions, merchant incentives, and consumer welfare; Economics and marketing on pricing: how and why do they differ?; Good news! Behavioral economics is not going away anytime soon; Do higher face-value coupons cost more than they are worth in increased sales?; Pricing differentials for organic, ordinary and genetically modified food; Differential effects of price-beating versus price-matching guarantee on retailers' price imageThe approach taken by researchers in the area of behavioral pricing is based on the psychological principles of human perception and information processing as well as on sociological principles of human relations and social norms. In this e-book we feature several researchers who have contributed to this new field of Behavioral Pricing. Their research demonstrates the international scope of this emerging field and was conducted across the globe in countries such as Australia, France, Greece, and the United States.Consumer behaviorMarketing researchConsumer behavior.Marketing research.658.8/16Estelami Hooman476790Maxwell Sarah879146MiAaPQMiAaPQMiAaPQBOOK9910783536103321Behavioral pricing3691669UNINA