02490nam 2200601Ia 450 991078329020332120230617014520.01-280-51450-797866105145021-84544-189-3(CKB)1000000000018365(EBL)231833(OCoLC)61401510(SSID)ssj0000465366(PQKBManifestationID)11294819(PQKBTitleCode)TC0000465366(PQKBWorkID)10439346(PQKB)10758456(MiAaPQ)EBC231833(Au-PeEL)EBL231833(CaPaEBR)ebr10069045(CaONFJC)MIL51450(OCoLC)70757327(EXLCZ)99100000000001836520000815d2004 uy 0engur|n|---|||||txtccrBehavioral pricing[electronic resource] /Guest editors Hooman Estelani and Sarah MaxwellBradford, England Emerald Group Publishingc20041 online resource (97 p.)Journal of Product & Brand Management. No. 6 ;Vol. 13Description based upon print version of record.1-84544-025-0 Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currencyPrice management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices. Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004Journal of Product & Brand Management.No. 6 ;v. 13.New productsMarketingPricingNew productsMarketing.Pricing.658.8/16Estelani Hooman1519317Maxwell Sarah879146MiAaPQMiAaPQMiAaPQBOOK9910783290203321Behavioral pricing3757348UNINA