01979nam 2200541Ia 450 991078328730332120230617014534.01-4175-9594-91-85418-530-6(CKB)1000000000018400(EBL)308964(OCoLC)191039127(SSID)ssj0000079515(PQKBManifestationID)11107370(PQKBTitleCode)TC0000079515(PQKBWorkID)10075387(PQKB)10063407(MiAaPQ)EBC308964(Au-PeEL)EBL308964(CaPaEBR)ebr10071312(OCoLC)60407989(EXLCZ)99100000000001840020020626d2003 uy 0engur|n|---|||||txtccrGurus on marketing[electronic resource] /Sultan KermallyLondon Thorogoodc20031 online resource (176 p.)Description based upon print version of record.1-85418-243-9 Acknowledgements; About the author; Contents; Introduction; ONE The fundamentals of marketing; TWO Peter Drucker; THREE Theodore Levitt; FOUR Michael Porter; FIVE Philip Kotler; SIX Tom Peters; SEVEN George Day; EIGHT Jagdish Sheth; NINE Thomas T. Nagle; TEN Gurus and strategic analytical tools; ELEVEN Further informationThis is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.MarketingMarketingManagementMarketing.MarketingManagement.658.8Kermally Sultan149544MiAaPQMiAaPQMiAaPQBOOK9910783287303321Gurus on marketing2022910UNINA