02800nam 22005774a 450 991078327820332120200520144314.01-281-12684-597866111268410-8144-2849-5(CKB)1000000000024120(SSID)ssj0000225510(PQKBManifestationID)11190777(PQKBTitleCode)TC0000225510(PQKBWorkID)10230182(PQKB)10183855(Au-PeEL)EBL3001793(CaPaEBR)ebr10075592(CaONFJC)MIL112684(OCoLC)929146386(CaSebORM)9780814428498(MiAaPQ)EBC3001793(EXLCZ)99100000000002412020040804d2005 uy 0engurcn|||||||||txtccrPowerful proposals[electronic resource] how to give your business the winning edge /David G. Pugh and Terry R. Bacon1st editionNew York American Management Associationc2005xv, 254 p. illBibliographic Level Mode of Issuance: Monograph0-8144-7232-X Includes bibliographical references and index.How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools and techniques that will let any firm: * assess their "winner or loser" proposal status and take proactive steps to become a winner * address the ""Big Four"" questions that a proposal must answer to be successful * create "A+" proposals in less time with less wasted effort via a simple, repeatable process * neutralize the issue of price when the firm is not the low-price provider Powerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.Business writingProposal writing in businessBusiness writing.Proposal writing in business.658.4/53Pugh David G(David George),1944-1496870Bacon Terry R1496871MiAaPQMiAaPQMiAaPQBOOK9910783278203321Powerful proposals3721792UNINA