04097nam 2200745 a 450 991078324370332120230808202805.00-85702-453-11-280-36995-797866103699591-4129-3264-5(CKB)1000000000031127(EBL)254718(OCoLC)299571870(SSID)ssj0000230436(PQKBManifestationID)11227877(PQKBTitleCode)TC0000230436(PQKBWorkID)10178747(PQKB)10106671(MiAaPQ)EBC254718(OCoLC)1014397743(StDuBDS)EDZ0000018727(Au-PeEL)EBL254718(CaPaEBR)ebr10081002(CaONFJC)MIL36995(OCoLC)70774219(OCoLC)1199301044(FINmELB)ELB130975(PPN)22791709X(EXLCZ)99100000000003112720110121d2002 fy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierPublic information campaigns & opinion research a handbook for the student & practitioner /edited by Hans-Dieter Klingemann and Andrea RömmeleLondon :SAGE,2002.1 online resource (xiv, 193 pages) charts0-7619-6432-0 0-7619-6431-2 Includes bibliographical references and index.""Cover""; ""Contents""; ""List of Contributors""; ""List of Figures""; ""List of Tables""; ""Foreword""; ""Campaigns and Surveys: An Introduction""; ""Part I: Communicating the message: theoretical approaches""; ""Chapter 1 - Information and Communication Campaigns: Linking Theory to Practice""; ""Chapter 2 - Modelling and Evaluating Public Relations Campaigns""; ""Chapter 3 - Towards a Theory of Campaigns: The Role of Opinion Leaders""; ""Part II: Planning and implementing national campaigns""""Chapter 4 - The Importance of Research in Planning and Developing Communications Campaigns: The UK Government Home Office Smoke Alarms Campaign"" ""Chapter 5 - Planning and Implementing a National campaign: Two Campaigns by the National Farmers Union""; ""Chapter 6 - Public Opinion Information and Campaign Strategies: An American Case Study""; ""Part III: Planning and implementing international campaigns""; ""Chapter 7 - Communicating 'Europe': Implications for Multi-Level Governance in the European Union""""Chapter 8 - Campaign Practices and Survey Use in the European Commission: The Eurobarometer Survey"" ""Chapter 9 - The Role of Survey Research in International Campaigns: What Can be Learnt From Case Studies?""; ""Part IV: Assessment of Effects""; ""Chapter 10 - Effective Campaign Assessment: How to Learn From Your Failures""; ""Chapter 11 - Using Survey Research to Determine the Effects of a Campaign""; ""Chapter 12 - Using Market Research Techniques to Determine Campaign Effects""; ""Conclusion""; ""Chapter 13 - Using Survey Research i Campaigns: A Summary and Checklist for the Student and Campaign Practitioner"" ""Index""Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.Advertising, PoliticalPolitical campaignsPublic opinion pollsCommunication in politicsAdvertising campaignsAdvertising, Political.Political campaigns.Public opinion polls.Communication in politics.Advertising campaigns.659.1932Klingemann Hans-Dieter254417Römmele Andrea1967-483610StDuBDSStDuBDSBOOK9910783243703321Public information campaigns & opinion research3709099UNINA