02515nam 2200661 a 450 991078324340332120160607153836.01-4462-3949-70-85702-017-X1-280-36988-497866103698811-4129-3334-X(CKB)1000000000031120(EBL)254711(OCoLC)171558219(SSID)ssj0000264201(PQKBManifestationID)11194917(PQKBTitleCode)TC0000264201(PQKBWorkID)10282775(PQKB)11397492(MiAaPQ)EBC254711(OCoLC)1014401818(StDuBDS)EDZ0000018898(Au-PeEL)EBL254711(CaPaEBR)ebr10080942(CaONFJC)MIL36988(OCoLC)70774259(OCoLC)888574760(FINmELB)ELB131281(PPN)227920953(EXLCZ)99100000000003112020110110d2001 fy 0engur|||||||||||txtccrUnderstanding audiences[electronic resource] theory and method /Andy RuddockLondon SAGE20011 online resource (201 p.)Description based upon print version of record.0-7619-6345-6 0-7619-6344-8 Includes bibliographical references (p. [182]-197) and index.Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1 - Questions of Theory and Method; Chapter 2 - Media Effects; Chapter 3 - Media and Public Opinion; Chapter 4 - Cultivation analysis; Chapter 5 - Cultural Studies and Audience Research; Chapter 6 - Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; IndexUnderstanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.Mass mediaAudiencesResearchMass mediaInfluenceResearchMass mediaAudiencesResearch.Mass mediaInfluenceResearch.302.23072Ruddock Andy1488747StDuBDSStDuBDSBOOK9910783243403321Understanding audiences3709096UNINA