02787nam 2200625 a 450 991078323680332120161219111554.00-7619-4158-41-280-36864-097866103686481-4129-3216-5(CKB)1000000000031016(EBL)254585(OCoLC)71839761(SSID)ssj0000244456(PQKBManifestationID)11208835(PQKBTitleCode)TC0000244456(PQKBWorkID)10170284(PQKB)10764758(MiAaPQ)EBC254585(OCoLC)70773922(StDuBDS)EDZ0000067551(Au-PeEL)EBL254585(CaPaEBR)ebr10076755(CaONFJC)MIL36864(FINmELB)ELB130955(EXLCZ)99100000000003101620120405d2003 fy 0engur|||||||||||txtccrServices, marketing and management[electronic resource] /Audrey GilmoreLondon SAGEc20031 online resource (215 p.) illDescription based upon print version of record.1-4462-1520-2 0-7619-4157-6 Includes bibliographical references and indexes.Cover; Contents; Chapter 1 - Underpinning Concepts of Services Marketing Management; Chapter 2 - Evaluation and Measurement pf Services; Chapter 3 - Services Marketing in Specific Contexts - the For-Profit Sector; Chapter 4 - Services Marketing in Specific Contexts - the Not-for-Profit Sector; Chapter 5 - Organizational Influences on Services Management; Chapter 6 - Management Styles and Emphasis for Services Marketing; Chapter 7 - Internal Marketing in Service Organizations; Chapter 8 - Management Competencies for Services Marketing; Chapter 9 - Contemporary Issues in Services MarketingChapter 10 - Services Marketing Management - What does the Future Hold?Author Index; Subject IndexThis text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.Service industriesMarketingService industriesManagementService industriesMarketing.Service industriesManagement.338.40688Gilmore Audrey1566498StDuBDSStDuBDSBOOK9910783236803321Services, marketing and management3837064UNINA