02735nam 2200601Ia 450 991078321850332120230617034025.01-280-34702-397866103470251-84544-260-1(CKB)1000000000032645(EBL)233860(OCoLC)71835436(SSID)ssj0000284454(PQKBManifestationID)11215077(PQKBTitleCode)TC0000284454(PQKBWorkID)10261094(PQKB)11378099(MiAaPQ)EBC233860(Au-PeEL)EBL233860(CaPaEBR)ebr10085669(CaONFJC)MIL34702(OCoLC)133166774(EXLCZ)99100000000003264520000815d2005 uy 0engur|n|---|||||txtccrThe state of research in marketing[electronic resource] /guest editors: Nick Lee and John SaundersBradford, England Emerald Group Publishingc20051 online resource (177 p.)European journal of marketing ;v. 39, no. 3/4Description based upon print version of record.1-84544-098-6 CONTENTS; EDITORIAL REVIEW BOARD; GUEST EDITORIAL - Whither research in marketing?; Where are we and where are we going? The status and future of research in marketing; Beyond incommensurability? Empirical expansion on diversity in research; Grounded theory, ethnography and phenomenology A comparative analysis of three qualitative strategies for marketing research; Qualitative research in marketing Road-map for a wilderness of complexity and unpredictability; The rise and fall of the Latin Square in marketing: a cautionary taleEquivalence of survey data: relevance for international marketingThe evolution of "classical mythology" within marketing measure development; Long life to marketing research: a postmodern view; About the authors; Call for papersFeatures pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research.MarketingResearchMarketing.Research.658.8Lee Nick144694Saunders John369977MiAaPQMiAaPQMiAaPQBOOK9910783218503321The state of research in marketing3679876UNINA