02595nam 2200589Ia 450 991078321380332120230617033843.01-280-50886-897866105088601-84544-303-9(CKB)1000000000032686(EBL)233899(OCoLC)63262790(SSID)ssj0000673732(PQKBManifestationID)11404593(PQKBTitleCode)TC0000673732(PQKBWorkID)10645358(PQKB)10183206(MiAaPQ)EBC233899(Au-PeEL)EBL233899(CaPaEBR)ebr10085672(CaONFJC)MIL50886(EXLCZ)99100000000003268620000815d2005 uy 0engur|n|---|||||txtccrCultural perspectives on services marketing[electronic resource] /guest editor: Michael LarocheBradford, England Emerald Group Publishingc20051 online resource (57 p.)Journal of services marketing ;v.19, no. 3Description based upon print version of record.1-84544-143-5 Contents; Guest editorial; Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea; The service quality dimensions and patient satisfaction relationships in South Korea: comparisons across gender, age and types of service; Does Hispanic-targeted advertising work for services?; Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers; Individualistic orientation and consumer susceptibility to interpersonal influenceAn empirical assessment of comparative approaches to service quality measurementThie e-book features papers from the second meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 26 and 27, 2003. The main topic of this international seminar was Cultural perspectives on services marketing.Customer servicesService industriesCustomer services.Service industries.338.6338.6042La Roche Michael1468551MiAaPQMiAaPQMiAaPQBOOK9910783213803321Cultural perspectives on services marketing3679833UNINA