02143nam 2200565Ia 450 991078303440332120230607214818.087-630-0995-1(CKB)1000000000004982(EBL)3400742(SSID)ssj0000281744(PQKBManifestationID)11259605(PQKBTitleCode)TC0000281744(PQKBWorkID)10306849(PQKB)10747638(MiAaPQ)EBC3400742(Au-PeEL)EBL3400742(CaPaEBR)ebr10052012(OCoLC)70771851(EXLCZ)99100000000000498220040502d2002 my 0engur|n|---|||||txtccrMarketing across cultures in Asia[electronic resource] a practical guide /Richard R. Gesteland & Georg F. SeykCopenhagen ;Herndon, VA Copenhagen Business School Pressc20021 online resource (188 p.)Description based upon print version of record.87-630-0094-6 Includes bibliographical references.""Contents""; ""About the Authors""; ""Foreword""; ""Marketing in Asia""; ""1. Sizing up the Market""; ""2. Business Behavior in Asia""; ""3. Laying the Groundwork""; ""4. Exploring a Network""; ""5. Getting It in Writing""; ""6. Putting It All Together""; ""7. What about Bill?""; ""Negotiating in Asia""; ""8. East Asia""; ""9. Southeast Asia""; ""Further reading""Business etiquetteAsiaMarketingCross-cultural studiesIntercultural communicationNegotiation in businessCross-cultural studiesBusiness etiquetteMarketingIntercultural communication.Negotiation in businessGesteland Richard R885958Seyk Georg F1583375MiAaPQMiAaPQMiAaPQBOOK9910783034403321Marketing across cultures in Asia3866407UNINA