02416nam 2200577Ia 450 991078289250332120230721005021.01-74223-073-3(CKB)1000000000716502(EBL)421340(OCoLC)476256131(SSID)ssj0000367761(PQKBManifestationID)11265674(PQKBTitleCode)TC0000367761(PQKBWorkID)10343576(PQKB)11232020(MiAaPQ)EBC421340(Au-PeEL)EBL421340(CaPaEBR)ebr10355591(EXLCZ)99100000000071650220090219d2008 uy 0engur|n|---|||||txtccrWorth fighting for[electronic resource] inside the Your Rights at Work campaign /Kathie MuirSydney, NSW UNSW Press20081 online resource (255 p.)Description based upon print version of record.1-921410-77-9 Includes bibliographical references (p. 231-233) and index.Contents; preface and acknowledgments; abbreviations; prologue; The context of the challenge to the unions; The rise of media-driven politics; Meeting the communication challenge; Mobilising to win; Campaigning on the other side: selling Work Choices; Staying on message despite the differences; Doing politics differently; epilogue; notes; bibliography; indexThis book tells the story of the ACTU's 'Your Rights at Work' campaign against Work Choices, the largest, most expensive and most sophisticated political campaign ever mounted in Australia, and one with a decisive impact on the 2007 federal election.Industrial relationsAustralia21st centuryLabor laws and legislationAustralia21st centuryPolitical campaignsAustraliaPsychological aspectsEmotionsPolitical aspectsIndustrial relationsLabor laws and legislationPolitical campaignsPsychological aspects.EmotionsPolitical aspects.331.0994Muir Kathie1537511MiAaPQMiAaPQMiAaPQBOOK9910782892503321Worth fighting for3786847UNINA