02471nam 2200649 a 450 991078289150332120161219111602.00-7619-7011-81-282-02061-797866120206121-84920-248-6(CKB)1000000000716280(EBL)420906(OCoLC)437107953(SSID)ssj0000251110(PQKBManifestationID)11200714(PQKBTitleCode)TC0000251110(PQKBWorkID)10245483(PQKB)11482419(MiAaPQ)EBC420906(OCoLC)317754428(StDuBDS)EDZ0000077526(Au-PeEL)EBL420906(CaPaEBR)ebr10285246(CaONFJC)MIL202061(FINmELB)ELB136864(PPN)238412040(EXLCZ)99100000000071628020120418d2008 fy| 0engur|||||||||||txtccrStatistical modeling for management[electronic resource] /Graeme D. Hutcheson, Luiz MoutinhoLondon SAGEc20081 online resource (xviii, 235 p.) illDescription based upon print version of record.1-4462-2056-7 0-7619-7012-6 Includes bibliographical references (p. [223]-230) and index.Cover; Contents; List of Tables; List of Figures; Preface; 1 Measurement Scales; 2 Modeling Continuous Data; 3 Modeling Dichotomous Data; 4 Modeling Ordered Data; 5 Modeling Unordered Data; 6 Neural Networks; 7 Approximate Algorithms for Management Problems; 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques; References; IndexBringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.MarketingMathematical modelsMarketingStatistical methodsMarketingMathematical models.MarketingStatistical methods.658.80015185.40bclHutcheson Graeme D613997Moutinho Luiz116945StDuBDSStDuBDSBOOK9910782891503321Statistical modeling for management3786837UNINA