03023nam 2200601 a 450 991078250530332120230617041651.01-281-44960-1978661144960581-224-2297-7(CKB)1000000000689585(EBL)342508(OCoLC)437208980(SSID)ssj0000673923(PQKBManifestationID)11417191(PQKBTitleCode)TC0000673923(PQKBWorkID)10645560(PQKB)10166449(MiAaPQ)EBC342508(Au-PeEL)EBL342508(CaPaEBR)ebr10323326(EXLCZ)99100000000068958520091006d2005 uy 0engur|n|---|||||txtccrRural marketing[electronic resource] Indian perspective /Awadhesh Kumar Singh, Satyaprakash PandeyNew Delhi New Age International (P) Ltd., Publishersc20051 online resource (228 p.)Description based upon print version of record.81-224-1683-7 Includes bibliographical references.Cover; Preface & Acknowledgement; Contents; Chapter 1 Introduction; Chapter 2 Liberalized Economy-Impact on Rural Marketing; Chapter 3 The Rural Consumer in India; Chapter 4 Marketing of Agricultural Inputs; Chapter 5 Marketing of Agricultural Produce; Chapter 6 Marketing Rural Non-Farm Products; Chapter 7 Rural Communication; Chapter 8 Marketing Research and MIS; Chapter 9 Marketing of Consumer Goods and Durables; Chapter 10 Rural Distribution Channels; Chapter 11 Marketing of Services; Chapter 12 Marketing for Social Development; Chapter 13 Rural RetailingChapter 14 Problems and Challenges of Rural MarketingChapter 15 Rural Marketing Strategies for India; BibliographyRural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rMarketingIndiaAgricultureIndiaMarketingIndiaEconomic policyIndiaRural conditionsMarketingAgricultureMarketing.307.1412Singh Awadhesh Kumar1529102Pandey Satyaprakash1529103MiAaPQMiAaPQMiAaPQBOOK9910782505303321Rural marketing3773134UNINA