02870nam 2200589Ia 450 991078249450332120230721033303.01-281-76081-197866117608161-84663-843-7(CKB)1000000000554548(EBL)361529(OCoLC)560624177(SSID)ssj0000465816(PQKBManifestationID)11296498(PQKBTitleCode)TC0000465816(PQKBWorkID)10457101(PQKB)10649967(MiAaPQ)EBC361529(Au-PeEL)EBL361529(CaPaEBR)ebr10246195(EXLCZ)99100000000055454820081019d2008 uy 0engur|n|---|||||txtccrBrand management[electronic resource] /guest editors: Leslie de Chematony ... [et. al.]Bradford Emerald20081 online resource (185 p.)European journal of marketing ;v. 42, no. 5/6Description based upon print version of record.1-84663-842-9 Includes bibliographical references.Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Principles of corporate rebranding; Positive and negative brand beliefs and brand defection/uptake; Who's who in brand communities - and why?; The attractiveness and connectedness of ruthless brands: the role of trust; Provenance associations as core values of place umbrella brands; Children's use of brand symbolism; Alternative perspectives on marketing and the place brand; Consumer perceptions of brand architecture in financial services; Employer branding and its influence on managersDesired and perceived identities of fashion retailersUndesired self-image congruence in a low-involvement product contextThis e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and The 2nd Academy of Marketing International Brand and Corporate Reputation Special Interest Group Colloquium. The papers aim to provoke new ideas on brand, corporate identity and reputation and to stimulate views on the epistemological foundations, the interpretations of the interrelationships and other substantial issues in this area.European journal of marketing ;v. 42, no. 5/6.Branding (Marketing)ManagementMarketingBranding (Marketing)Management.Marketing.658.8De Chernatony L(Leslie)623393MiAaPQMiAaPQMiAaPQBOOK9910782494503321Brand management3767150UNINA01492cam2-22004091i-450 99000414646040332120240923124021.00-85481-052-800041464619990604d1975----km-y0itay50------balatgrcafj-a---001cyTimaeusa Calcidio translatus commentarioque instructusedidit J. H. Waszinkin societatem operis coniuncto P. J. JensenEditio alteraLondiniiIn aedibus Instituti WarburgianiLeidaeBrill1975CLXXXIV, 436 p.ill. in b. e n.26 cmCorpus Philosophorum Medii AeviCorpus Platonicum Medii Aevi40010006435912001Plato latinusVolumen IVTimaeus<in latino>15904Commentarius in Platonis Timaeum15905Epistula ad Osium15906PlatoneTimeoTraduzioni e commentari latini18412 rid.itaPlato<427-347 a. C.>292329Chalcidius :SmyrnaeusJensen,Povl JohannesWaszink,Jan Hendrik<1908- >ITUNINARICAUNIMARCBK990004146460403321P2B 610 PLATO 427 (1975)Bibl. 27355FLFBC184 PLAT 032 (4)Bibl. 36288FLFBCFLFBCTimaeus15904Epistula ad Osium15906Commentarius in Platonis Timaeum15905UNINA