01929nam 2200649 a 450 991078216100332120230829005423.01-281-37736-897866113773661-60557-039-7(CKB)1000000000535157(OCoLC)237797123(CaPaEBR)ebrary10229694(SSID)ssj0000482317(PQKBManifestationID)12141655(PQKBTitleCode)TC0000482317(PQKBWorkID)10526389(PQKB)10154752(SSID)ssj0000264091(PQKBManifestationID)11217410(PQKBTitleCode)TC0000264091(PQKBWorkID)10282767(PQKB)11313623(MiAaPQ)EBC346009(Au-PeEL)EBL346009(CaPaEBR)ebr10229694(CaONFJC)MIL137736(OCoLC)815571297(EXLCZ)99100000000053515720050725d2006 uy 0engurcn|||||||||txtccrUnderdog advertising[electronic resource] proven principles to compete and win against the giants in any industry /Paul W. FlowersDallas, Tex. Brown Booksc20061 online resource (228 p.) Bibliographic Level Mode of Issuance: Monograph1-933285-35-4 1-933285-22-2 Includes bibliographical references and index.AdvertisingAdvertising campaignsMarketingAdvertising.Advertising campaigns.Marketing.659.1/13Flowers Paul W1482722MiAaPQMiAaPQMiAaPQBOOK9910782161003321Underdog advertising3700544UNINA