02632nam 2200589 a 450 991078215470332120230721032633.01-281-38146-297866113814620-470-28209-6(CKB)1000000000535893(EBL)353410(OCoLC)647764619(SSID)ssj0000253218(PQKBManifestationID)11209410(PQKBTitleCode)TC0000253218(PQKBWorkID)10186122(PQKB)11135058(MiAaPQ)EBC353410(Au-PeEL)EBL353410(CaPaEBR)ebr10296681(CaONFJC)MIL138146(EXLCZ)99100000000053589320071005d2008 uy 0engur|n|---|||||txtccrSubliminal persuasion[electronic resource] influence & marketing secrets they don't want you to know /Dave LakhaniHoboken, N.J. John Wiley & Sonsc20081 online resource (226 p.)Description based upon print version of record.0-470-24336-8 Includes bibliographical references (p. 191-194) and index.Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It?s not about lying or tricking anyone, it?s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.Subliminal advertisingSubliminal projectionMarketingPsychological aspectsSubliminal advertising.Subliminal projection.MarketingPsychological aspects.658.8001/9Lakhani Dave1965-1535740MiAaPQMiAaPQMiAaPQBOOK9910782154703321Subliminal persuasion3784115UNINA