04939oam 22007215 450 991078214620332120200520144314.01-281-74466-297866117446630-8213-7523-710.1596/978-0-8213-7522-8(CKB)1000000000536687(EBL)459593(OCoLC)427509502(SSID)ssj0000086299(PQKBManifestationID)11998492(PQKBTitleCode)TC0000086299(PQKBWorkID)10025948(PQKB)10168736(MiAaPQ)EBC459593(Au-PeEL)EBL459593(CaPaEBR)ebr10236059(CaONFJC)MIL174466(The World Bank)223370201(The World Bank)216938426(The World Bank)ocn223370201(US-djbf)15257891(EXLCZ)99100000000053668720080411d2008 uf 0engurcn|||||||||txtrdacontentcrdamediacrrdacarrierDevelopment communication sourcebook : broadening the boundaries of communication /Paolo MefalopulosWashington, D.C. :World Bank,c2008.xx, 244 pages illustrations ;26 cmDescription based upon print version of record.0-8213-7522-9 Includes bibliographical references and index.Contents; Preface; Abbreviations; Introduction; Module 1. The Value-Added of Development Communication; Table 1.1 Common Types of Communication in Development Organizations; Box 1.1 Getting Results through Interpersonal Communication Methods; Box 1.2 A Typology of Participation in Development Initiatives; Figure 1.1 Windows of Perception in an Agricultural Project; Box 1.3 Comparing and Contrasting CNA and CBA; Box 1.4 When a Perfectly Appropriate Technical Solution Does Not Make Much Sense; Figure 1.2 Mice Reconstructing an Image of a Cow; Table 1.2 Basic Features of Communication ModesFigure 1.3 DevComm Methodological FrameworkModule 2. Reflections on the Theory and Practice of Development Communication; Table 2.1 Basic Differences in the Two Communication Modes; Box 2.1 The Importance of the First Mile; Box 2.2 A Different Use of Video; Box 2.3 Communication to Inform and Change Behavior; Box 2.4 The World Congress on Communication for Development (WCCD); Figure 2.1 The Multitrack Communication Model; Module 3. Development Communication Methodological Framework and Applications; Figure 3.1 The Process Pyramid; Figure 3.2 DevComm Methodological FrameworkTable 3.1 Levels of Participation and CommunicationTable 3.2 The Johari Window; Box 3.1 The Power of Participatory Communication for Social Change; Box 3.2 When Perceptions Diverge; Figure 3.3 Windows of Perceptions in a Software Innovation; Box 3.3 Addressing the Correct Communication Entry Point or Level; Table 3.3 CBA Main Steps; Table 3.4 Defining the Objective; Table 3.5 Main Steps of Communication Strategy Design; Figure 3.4 Using Communication Materials to Facilitate Dialog; Table 3.6 The Communication Action Plan; Figure 3.5 The Communication Program Design and Implementation ProcessBox 3.4 A Communication Road Map to ChangeModule 4. Development Communication Services and Operations at the World Bank; Figure 4.1 DevComm Portfolio in FY04 and FY06; Figure 4.2 Basic Phases of a Communication Program; Box 4.1 Evaluating the Performance of Communication in Public Sector Reforms; Figure 4.3 Links between Communication Program and Project Cycle; Table 4.1 Steps in Developing a Communication Plan for PRSPs; Box 4.2 Community Radio in Community-Driven Development Projects: Kenya, Ghana, and Sri Lanka; Box 4.3 Community Radio and Women's Participation: Timor-LesteBox 4.4 Community Radio in Disaster Management: Aceh, IndonesiaFigure 4.4 DevComm Portfolio by Sector in March 2006; Appendix The Rome Consensus; Glossary; IndexThe Development Communication Sourcebook illustrates why the field of development communication is important and how its tools and methods enhance long-term and sustainable results. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.World Bank e-Library.Communication in economic developmentCommunication in economic development.338.9001/4Mefalopulos Paolo1572064World Bank.DLCDLCYDXBAKERBTCTAYDXCPCDXDLCBOOK9910782146203321Development communication sourcebook3846679UNINA