04282nam 2200709Ia 450 991078156310332120230802004314.00-19-161988-41-283-94951-20-19-161704-0(CKB)2550000000069761(StDuBDS)AH24082269(SSID)ssj0000614189(PQKBManifestationID)12223525(PQKBTitleCode)TC0000614189(PQKBWorkID)10587654(PQKB)11654709(MiAaPQ)EBC796049(Au-PeEL)EBL796049(CaPaEBR)ebr10645138(CaONFJC)MIL426201(OCoLC)763156933(EXLCZ)99255000000006976120120109d2012 uy 0engur|||||||||||txtccrChrist to COKE[electronic resource] how image becomes icon /Martin KempOxford ;New York Oxford University Press20121 online resource (xxiv, 368 p. ) ill. (some col.), ports. (some col.)Bibliographic Level Mode of Issuance: Monograph0-19-958111-8 Includes bibliographical references and index.Christ : the true icon -- The cross -- The heart -- The lion -- Mona Lisa -- Che -- Napalmed and naked -- Stars and stripes -- COKE : the bottle -- DNA -- E=mc² -- Fuzzy formulas.Informative, funny, sad, and surprising by turns, this book looks at all the main types of visual icon, taking 11 mega-famous examples, from Christ to the Coke bottle, to see how they arose and how they continue to function.Image, branding, and logos are obsessions of our age. Iconic images dominate the media.Christ to Coke is the first book to look at all the main types of visual icons. It does so via eleven supreme and mega-famous examples, both historical and contemporary, to see how they arose and how they continue to function. Along the way, we encounter the often weird and wonderful ways that they become transformed in an astonishing variety of ways and contexts. How, for example, has the communist revolutionary Che become a romantic hero for middle-class teenagers?The stock image of Christ's face is the founding icon - literally, since he was the central subject of early icon painting. Some of the icons that follow are general, like the cross, the lion, and the heart-shape. Some are specific, such as the Mona Lisa, Che Guevara, and the famous photograph of the napalmed girl in Vietnam. The American flag, the "Stars and Stripes", does not quite fit into either category. Modern icons come from commerce, led by the Coca-Cola bottle, and from science, mostnotably the double helix of DNA and Einstein's famous equation E=mc2. The stories, researched using the skills of a leading visual historian, are told in a vivid and personal manner. Some are funny; some are deeply moving; some are highly improbable; some centre on popular fame; others are based on the most profound ideas in science. The diversity is extraordinary. There is no set formula, but do the images share anything in common?So famous are the images that every reader is an expert in their own right and will be entertained and challenged by the narratives that Martin Kemp skilfully weaves around them.Art and societyHistoryArt and popular cultureHistorySymbolismHistorySigns and symbolsHistorySymbolism in artHistorySymbolism in advertisingHistorySymbolism in politicsHistoryPopular cultureHistoryArt and societyHistory.Art and popular cultureHistory.SymbolismHistory.Signs and symbolsHistory.Symbolism in artHistory.Symbolism in advertisingHistory.Symbolism in politicsHistory.Popular cultureHistory.700Kemp Martin215316MiAaPQMiAaPQMiAaPQBOOK9910781563103321Christ to COKE3719654UNINA