04043nam 2200613Ia 450 991078146890332120230802004257.01-118-21436-61-283-33290-697866133329051-118-21447-1(CKB)2550000000063598(EBL)817885(OCoLC)769189198(SSID)ssj0000647670(PQKBManifestationID)11370993(PQKBTitleCode)TC0000647670(PQKBWorkID)10593936(PQKB)10521169(Au-PeEL)EBL817885(CaPaEBR)ebr10510473(CaONFJC)MIL333290(MiAaPQ)EBC817885(EXLCZ)99255000000006359820111102d2012 uy 0engur|n|---|||||txtccrSocial media marketing for digital photographers[electronic resource] /Lawrence ChanIndianapolis, IN John Wiley & Sonsc20121 online resource (274 p.)Wiley Desktop EditionsIncludes index.1-118-01412-X Social Media Marketing for Digital Photographers; Table of Contents; Introduction; Chapter 1: WHAT IS SOCIAL MEDIA?; The 2.0 Evolution; Dynamic Marketing; Earning Trust; Relevant Relationships; Emergence of Social Platforms; Social Politics; Socializing: Kenny Kim; Chapter 2: STRATEGIC PLANNING; SWOT Analysis; Structural Goals; Action Goals; Strategies Support Goals; Tactics Support Strategies; Socializing: Zach and Jody Gray; Chapter 3: AUDIENCE MATTERS; Zoom In; Examine; Capture; Evaluate; Socializing: Jerry Ghionis; Chapter 4: THE POWER OF CONTENT; Action PlanKnow Thyself ... and Stick with ItBe Personable; Emotional Triggers; Amplify Your Message; Delivery Persona; Say What?; Become the Authority; Validation; Chapter 5: SOCIAL MEDIA CHANNELS; Social Networks; Social Sharing; Social News; Social Bookmarking; Search Engine Optimization (SEO); Chapter 6: LAUNCH A SOCIAL MEDIA PROGRAM; Facebook; Twitter; YouTube; Engagement Habits; Socializing: Catherine Hall; Chapter 7: BLOGS AND WEBSITES; Blog Software and Hosting; Self-Hosted Blogs; Search Engine Optimization; Delivery Matters; Design; Landing Page; About Page; Pricing and Contact Pages; Blog PostsTurn the Love AroundTitling Blog Posts; Metrics; Socializing: Christopher Becker; Chapter 8: PHOTOGRAPHY AS A SOCIAL LUXURY; Exclusivity; The Almighty Label; Defining Attribute; Attainability; Delivering the Luxury Promise; Follow Up; The Dream; Arbitrate Taste; Socializing: Grace Ormonde; Chapter 9: BRAND EVANGELISM; Building Belief; Philosophical Difference; Relatable Face; Identify Opposition; Create Community; Nurture Relationships; Chapter 10: SURVIVAL TIPS; Diversify; Integrate; Stay Current; Back-Up Plan; Expectations; Handling Criticism; Glossary; IndexTeaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use thWiley Desktop EditionsPhotographyInternet marketingCommercial photographyPhotographyInternet marketing.Commercial photography.770.688Chan Lawrence1567372MiAaPQMiAaPQMiAaPQBOOK9910781468903321Social media marketing for digital photographers3838757UNINA