03025nam 2200685 a 450 991078141560332120230221213532.00-7591-1345-997866133618821-283-36188-4(CKB)2550000000073407(EBL)817160(OCoLC)781709743(SSID)ssj0000641290(PQKBManifestationID)12303201(PQKBTitleCode)TC0000641290(PQKBWorkID)10622958(PQKB)11203505(SSID)ssj0000649705(PQKBManifestationID)12246396(PQKBTitleCode)TC0000649705(PQKBWorkID)10608723(PQKB)11657709(MiAaPQ)EBC817160(Au-PeEL)EBL817160(CaPaEBR)ebr10519560(CaONFJC)MIL336188(EXLCZ)99255000000007340720110718d2011 uy 0engur|n|---|||||txtrdacontentcrdamediacrrdacarrierReaching and responding to the audience /editors, Cinnamon Catlin-Legutko, Stacy KlinglerLanham, Md. :AltaMira Press,2011.1 online resource (xiii, 189 pages) color illustrationsAmerican Association for State and Local History book seriesThe small museum toolkit ;bk. 4Description based upon print version of record.0-7591-1338-6 0-7591-1951-1 Includes bibliographical references and index.CONTENTS; EDITORS' NOTE; PREFACE; CHAPTER ONE. START SPREADING THE NEWS: MARKETING AND COMMUNICATION; CHAPTER TWO. IN LIEU OF MIND READING: VISITOR STUDIES AND EVALUATION; CHAPTER THREE. LIKE A GOOD NEIGHBOR: COMMUNITY ADVOCACY FOR SMALL MUSEUMS; CHAPTER FOUR. ACCESSIBILITY IS FOR EVERYONE; CHAPTER FIVE. GOOD VISITOR SERVICE, OR "PUT DOWN THE PENCIL AND PUT ON A SMILE!"; CHAPTER SIX. NEW ROLES FOR SMALL MUSEUMS; INDEX; ABOUT THE EDITORS; ABOUT THE CONTRIBUTORSMuseums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you.American Association for State and Local History book series.Small museumsPublic relationsCommunication in museumsSmall museumsPublic relations.Communication in museums.069.1Catlin-Legutko Cinnamon1497672Klingler Stacy1976-1125143MiAaPQMiAaPQMiAaPQBOOK9910781415603321Reaching and responding to the audience3750505UNINA