02343nam 2200553 a 450 991078123020332120230725052021.01-351-14566-51-283-12909-497866131290931-4094-2894-X(CKB)2550000000036844(EBL)714096(OCoLC)735597092(SSID)ssj0000540347(PQKBManifestationID)12202589(PQKBTitleCode)TC0000540347(PQKBWorkID)10586247(PQKB)11050995(MiAaPQ)EBC714096(Au-PeEL)EBL714096(CaPaEBR)ebr10477034(CaONFJC)MIL312909(EXLCZ)99255000000003684420101220d2011 uy 0engur|n|---|||||txtccrThe principles of Islamic marketing[electronic resource] /Baker Ahmad AlserhanBurlington, Vt. Gowerc20111 online resource (221 p.)Includes index.0-566-08922-X Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It a marketing book that represents the values behind a business model adopted by nearly one fifth of the world population; the Islamic Economic System.MarketsIslamic countriesIslamic countriesCommerceMarkets658.80088/297Alserhan Baker Ahmad1478898MiAaPQMiAaPQMiAaPQBOOK9910781230203321The principles of Islamic marketing3694752UNINA