03199nam 22006133u 450 991078110230332120230126204000.01-119-20258-21-283-02771-297866130277191-118-06369-4(CKB)2550000000031261(EBL)661508(OCoLC)705538520(MiAaPQ)EBC661508(EXLCZ)99255000000003126120130418d2011|||| u|| |engur|n|---|||||Auditing Social Media[electronic resource] A Governance and Risk GuideNew York Wiley20111 online resource (209 p.)Description based upon print version of record.1-118-06175-6 Auditing Social Media: A Governance and Risk Guide; Contents; Foreword; Acknowledgments; Introduction: Why Should Anyone Care about Social Media?; Chapter 1: Social Media: An Overview; Chapter 2: Social Media: A Corporate Strategy; Chapter 3: Monitoring and Measuring; Chapter 4: Social Media Policies; Chapter 5: Social Media Risks; Chapter 6: Social Media Governance; Chapter 7: The Social Media Audit; Appendix A: Chapter Links; Appendix B: Common and Popular Social Media Tools and Platforms; Appendix C: Common and Popular Social Media Monitoring ToolsAppendix D: Links to Publicly Available Social Media PoliciesAppendix E: Links and Information Regarding Regulation, Guidelines, and Legal Issues Involving Social Media; About the Authors; IndexPractical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social mBusiness enterprises - Computer networksBusiness enterprises -- Computer networksCustomer relations - Technological innovationsCustomer relations -- Technological innovationsInternet marketingInternet marketingSocial mediaSocial mediaBusiness enterprises - Computer networks.Business enterprises -- Computer networks.Customer relations - Technological innovations.Customer relations -- Technological innovations.Internet marketing.Internet marketing.Social media.Social media.004.682658.8/72Scott Peter R99685Jacka J. Mike882916AU-PeELAU-PeELAU-PeELBOOK9910781102303321Auditing Social Media3730993UNINA