03004oam 2200745I 450 991078090170332120230725044910.01-135-22590-71-134-17889-11-135-22591-51-282-44409-397866124440980-203-87034-410.4324/9780203870341 (CKB)2550000000002917(EBL)465388(OCoLC)505977373(SSID)ssj0000340150(PQKBManifestationID)11247524(PQKBTitleCode)TC0000340150(PQKBWorkID)10388005(PQKB)11123766(MiAaPQ)EBC465388(Au-PeEL)EBL465388(CaPaEBR)ebr10358656(CaONFJC)MIL244409(OCoLC)505977373 (EXLCZ)99255000000000291720180706d2010 uy 0engur|n|---|||||txtccrMarketing the basics /Karl Moore and Niketh Pareek2nd ed.London ;New York :Routledge,2010.1 online resource (246 p.)The basicsDescription based upon print version of record.0-415-77900-6 0-415-77899-9 Includes bibliographical references and index.BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: <LIBasics (Routledge (Firm))Consumer behaviorResearchExport marketingManagementMarketing researchMarketingManagementConsumer behaviorResearch.Export marketingManagement.Marketing research.MarketingManagement.658.885.40bclMoore Karl1955-,1178271Pareek Niketh1494061MiAaPQMiAaPQMiAaPQBOOK9910780901703321Marketing3717388UNINA05669nam 2200685 450 991081868850332120200917021826.01-5015-1701-51-61451-997-81-61451-908-010.1515/9781614519089(CKB)3850000000001149(EBL)4691387(MiAaPQ)EBC4691387(DE-B1597)429897(OCoLC)958942993(DE-B1597)9781614519089(Au-PeEL)EBL4691387(CaPaEBR)ebr11268018(CaONFJC)MIL956087(OCoLC)959150072(PPN)202028232(EXLCZ)99385000000000114920161010h20162016 uy 0engur|n|---|||||rdacontentrdamediardacarrierThe role of women in work and society in the ancient near East /edited by Brigitte Lion and Cécile MichelBoston, [Massachusetts] ;Berlin, [Germany] :De Gruyter,2016.©20161 online resource (586 p.)Studies in Ancient Near Eastern Records,2161-4415 ;Volume 13Description based upon print version of record.1-61451-909-9 1-61451-913-7 Includes bibliographical references at the end of each chapters and index.Frontmatter -- Foreword -- Acknowledgements -- Contents -- Women and Work in the Ancient Near East: An introduction -- Weaving, Potting, Churning: Women at work during the Uruk period -- Representation of Women in Mesopotamian Lexical Lists -- Women and Land in the Presargonic Lagaš Corpus -- The Role of Women in Work and Society in the Ebla Kingdom (Syria, 24th century BC) -- Women and Production in Sargonic Adab -- Professional Women and Women at Work in Mesopotamia and Syria (3rd and early 2nd millennia BC): The (rare) information from visual images -- Women at Work and Women in Economy and Society during the Neo-Sumerian Period -- The Sex-Based Division of Work versus Intersectionality: Some strategies for engendering the Ur III textile work force -- Women Work, Men are Professionals in the Old Assyrian Archives -- The Job of Sex: The social and economic role of prostitutes in ancient Mesopotamia -- “She is not fit for womanhood”: The Ideal Housewife According to Sumerian Literary Texts -- Economic Activities of nadītum-Women of Šamaš Reflected in the Field Sale Contracts (MHET II/1–6) -- Cherchez la femme! -- Economic Activities of Women According to Mari Texts (18th century BC) -- Women at Work in Mesopotamia: An attempt at a legal perspective -- Sources for the Study of the Role of Women in the Hittite Administration -- Work and Gender in Nuzi Society -- Women in Economic Agreements: Emarite sale contracts (Syria, 13th century BC) -- The kubuddā’u-Gift in the Emar Texts -- Women in Elamite Royal Inscriptions: Some observations -- Women and their Activities in Divinatory Texts -- Studying Gender: A Case study of female administrators in Neo-Assyrian palaces -- Historiography on Studies Dedicated to Women and Economy during the Neo-Babylonian Period -- Invisible Workers: The role of women in textile production during the 1st millennium BC -- Economic Activities of Women in 1st Millennium Babylonia -- Beauty Experts: Female perfume-makers in the 1st millennium BC -- Women and Prebends in Seleucid Uruk -- Women and the Economic History of the Ancient Greek World: Still a challenge for gender studies -- Index of professions and activities Economic history is well documented in Assyriology, thanks to the preservation of dozens of thousands of clay tablets recording administrative operations, contracts and acts dealing with family law. Despite these voluminous sources, the topic of work and the contribution of women have rarely been addressed.This book examines occupations involving women over the course of three millennia of Near Eastern history. It presents the various aspects of women as economic agents inside and outside of the family structure. Inside the family, women were the main actors in the production of goods necessary for everyday life. In some instances, their activities exceeded the simple needs of the household and were integrated within the production of large organizations or commercial channels. The contributions presented in this volume are representative enough to address issues in various domains: social, economic, religious, etc., from varied points of view: archaeological, historical, sociological, anthropological, and with a gender perspective.This book will be a useful tool for historians, anthropologists, archaeologists and graduate students interested in the economy of the ancient Near East and in women and gender studies.Studies in ancient Near Eastern records ;Volume 13.WomenMiddle EastHistoryWomenMiddle EastHistoryTo 1500IraqHistoryTo 634Ancient Economic History.Ancient History.Ancient Near Eastern Studies.Women and Gender Studies.WomenHistory.WomenHistory305.40956Lion BrigitteMichel CécileMiAaPQMiAaPQMiAaPQBOOK9910818688503321The role of women in work and society in the ancient near East2760362UNINA04009nam 22007095 450 991033751100332120251213110225.03-030-00509-710.1007/978-3-030-00509-2(CKB)4100000007389560(DE-He213)978-3-030-00509-2(MiAaPQ)EBC5630235(Au-PeEL)EBL5630235(OCoLC)1082252382(PPN)233801731(ODN)ODN0004300654(EXLCZ)99410000000738956020190107d2019 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierHomeopathy Reconsidered What Really Helps Patients /by Natalie Grams1st ed. 2019.Cham :Springer International Publishing :Imprint: Copernicus,2019.1 online resource (XIII, 124 p.) 3-030-00508-9 Preface to the English Edition -- How and on what basis does homeopathy treat? -- Homeopathy- What are we talking about? -- Is homeopathy part of today's medicine? -- Why do patients turn to homeopathy? -- What remains of homeopathy in the 21st century? -- Here and Now.Homeopathy is over 200 years old and is still experiencing an uninterrupted influx of new practitioners and patients. Many patients and therapists swear by this "alternative healing method", which in some countries is even financed by health insurances. This seems completely incomprehensible to critics: For them it is clearly evident that homeopathy is hopelessly unscientific and has at best a placebo effect. The positions of supporters and opponents seem to be just as immutable as they are incompatible. This book answers some essential and fascinating questions: What remains of the founding ideas of homeopathy in 21st century medicine? Does it really work and, if so, how? Which of the original theories can we still apply today with a clear conscience and use for the benefit of patients and the healthcare system? Where does homeopathy have its limits and does it indeed need to be critically reconsidered and evaluated? The author has dealt with the points of criticism for years, but at the same time also takes seriously the wishes and concerns of patients who often feel insufficiently cared for by conventional medical practice. Against the background of her own personal history, her book attempts to bridge the gap between these two traditionally opposing camps.MedicineHealthAlternative medicineBioethicsClinical health psychologyMedical economicsPopular Science in Medicine and Healthhttps://scigraph.springernature.com/ontologies/product-market-codes/Q14008Complementary & Alternative Medicinehttps://scigraph.springernature.com/ontologies/product-market-codes/H17007Bioethicshttps://scigraph.springernature.com/ontologies/product-market-codes/E14010Health Psychologyhttps://scigraph.springernature.com/ontologies/product-market-codes/Y12020Health Economicshttps://scigraph.springernature.com/ontologies/product-market-codes/W35000Medicine.Health.Alternative medicine.Bioethics.Clinical health psychology.Medical economics.Popular Science in Medicine and Health.Complementary & Alternative Medicine.Bioethics.Health Psychology.Health Economics.610615.532Grams Natalieauthttp://id.loc.gov/vocabulary/relators/aut1062184MiAaPQMiAaPQMiAaPQBOOK9910337511003321Homeopathy Reconsidered2523301UNINA