03125nam 2200697I 450 991078082150332120230725041900.01-282-82117-297866128211721-60473-217-2(CKB)2520000000009203(EBL)515620(OCoLC)609863401(SSID)ssj0000340005(PQKBManifestationID)11252221(PQKBTitleCode)TC0000340005(PQKBWorkID)10387107(PQKB)11054336(SSID)ssj0000365930(PQKBManifestationID)11260653(PQKBTitleCode)TC0000365930(PQKBWorkID)10414209(PQKB)11534256(StDuBDS)EDZ0000206542(MiAaPQ)EBC515620(OCoLC)647833093(MdBmJHUP)muse13630(Au-PeEL)EBL515620(CaPaEBR)ebr10355615(CaONFJC)MIL282117(EXLCZ)99252000000000920320090518d2010 uy 0engur|n|---|||||txtccrSmart ball marketing the myth and managing the reality of major league baseball /Robert F. Lewis IIJackson University Press of Mississippic20101 online resource (178 p.)Margaret Walker Alexander series in African American studies Making a way out of no wayDescription based upon print version of record.1-60473-207-5 Includes bibliographical references and index.CONTENTS; LIST OF ABBREVIATIONS; ON DECK; AT BAT; FIRST BASE: BASEBALL AS A SPORT: CREATING POWER; SECOND BASE: BASEBALL AS A DOMESTIC MONOPOLY: DEVELOPING POWER; THIRD BASE: BASEBALL AS A NEOCOLONIALIST: ABUSING POWER; HOME PLATE: BASEBALL AS A GLOBAL BUSINESS: BALANCING POWER; FINAL SCORE; NOTES; BIBLIOGRAPHY; INDEX OF MAJOR LEAGUE BASEBALL NAMESSmart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position erBaseballEconomic aspectsUnited StatesBaseballUnited StatesMarketingBaseballUnited StatesManagementBaseballEconomic aspectsBaseballMarketing.BaseballManagement.796.3570973Lewis Robert(Robert F.)373843MiAaPQMiAaPQMiAaPQBOOK9910780821503321Smart ball3699456UNINA