05047nam 2200673Ia 450 991078078450332120200520144314.01-282-29874-797866122987451-84719-823-6(CKB)2430000000040734(EBL)956340(OCoLC)798536438(SSID)ssj0000346432(PQKBManifestationID)12118046(PQKBTitleCode)TC0000346432(PQKBWorkID)10327701(PQKB)11016349(MiAaPQ)EBC956340(Au-PeEL)EBL956340(CaPaEBR)ebr10433550(CaONFJC)MIL229874(PPN)227995759(EXLCZ)99243000000004073420091210d2009 uy 0engur|n|---|||||txtccrDrupal 6 search engine optimization[electronic resource] rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites /by Ben FinkleaBirmingham, UK Packt Publishing20091 online resource (280 p.)From technologies to solutionsDescription based upon print version of record.1-84719-822-8 Includes bibliographical references and index.Cover; Table of Contents; Preface; Chapter 1: The Tools You'll Need; Drupal 6; Modules; Installing 99% of Drupal modules:; Installing the remaining 1% Drupal modules; Essential SEO modules; Optional SEO modules; Non-SEO modules; Drupal SEO Checklist module; Google Account; Set up a Google Account; Analytics; Google Analytics; Creating a Google Analytics account and installing it on your Drupal site; Yahoo! Analytics; Google Webmaster Tools; Verify your site with Google; Google Webmaster Tools settings; Preferred domain; Crawl rate; Understanding search engine crawlers; Paid tools; CrazyEggMintOther Great Tools; Install two browsers; Google Toolbar; PageRank; SEO for Firefox plugin; Yahoo! site explorer; Summary; Chapter 2: Keyword Research; What is a keyword?; Keywords aggregate searchers into organized groups; A keyword defines a market; Why keyword research is important; What is your keyword goal?; Goal 1: Brand awareness; Company brand awareness; Product brand awareness; Credibility; Goal 2: Conversions; Transactional; Lead Generation; Page impression (or ad impression); Keyword research tools; Your own web site; How to set up the Top Searches module:; Your competitionHow to scrape your competitors' web site for keywordsGoogle Adwords Keyword Tool; Google Zeitgeist; Google Trends; SEOmoz; Keyword Discovery; WordTracker; How to pick the best keywords; The scenario; How to gather a keywords list; Picking the right terms; Getting rid of the wrong terms; Summary; Chapter 3: On Page Optimization; Page titles; The page title module; The token module; Install and configure the page title module; Rewriting page titles for individual nodes; Writing page titles that Google and your visitors will love; Setting your web site's name; Link titlesHow to edit the title element of your navigation linksMake Drupal URLs clean and search engine optimized; A brief history of static and dynamic URLs; How Drupal handles dynamic URLs; Turning on clean URLs in Drupal; Optimizing URLs with the Path module; How to turn on the Path module; How to change a content path; Writing optimized URLs; Automating paths with Pathauto and Path Redirect; Installing Pathauto and Path Redirect; Configuring Pathauto; Redirects; 301 Redirects-the right way to move content around; Installing and configuring Path Redirect; How to set up a 301 redirectGlobal Redirect module-fixing Drupal's duplicate content problemsHow to install and configure the Global Redirect module; Summary; Chapter 4: More On-Page Optimization; Headings; HTML Header tags; How Drupal handles headings; Drupal menus and navigation; How to change your navigation; Other links in your site; Optimize images, video, and other media; File name; The alt and title attributes; Uses of alt and title; Text near the media file; Meta tags; Installing the Meta tags module; Configuring the Meta tags module; Specifying meta tags for your content; Taxonomy meta tags; Node Meta tagsViews Meta tagsRank high in search engines with professional SEO tips, modules, and best practices for Drupal web sitesElectronic information resource searchingSearch enginesWeb site developmentElectronic information resource searching.Search engines.Web site development.006.7Finklea Ben1535107MiAaPQMiAaPQMiAaPQBOOK9910780784503321Drupal 6 search engine optimization3783088UNINA