02927nam 2200685 a 450 991078062280332120230207230942.01-282-33456-597866123345661-4438-1229-3(CKB)2430000000015597(EBL)1114154(OCoLC)827209498(SSID)ssj0000308432(PQKBManifestationID)12080537(PQKBTitleCode)TC0000308432(PQKBWorkID)10258027(PQKB)11209108(Au-PeEL)EBL1114154(CaPaEBR)ebr10655329(CaONFJC)MIL233456(OCoLC)1230507232(FINmELB)ELB141378(MiAaPQ)EBC1114154(EXLCZ)99243000000001559720090313d2008 uy 0engur|n|---|||||txtccrRhetorical aspects of discourse in present-day society[electronic resource] /edited by Lotte Dam, Lise-Lotte Holmgreen and Jeanne StrunckNewcastle upon Tyne Cambridge Scholars20081 online resource (425 p.)"This volume is a selection of papers presented at the first conference on 'Rhetoric in Society' held at Aalborg University, Denmark, in November 2006."--Preface.1-84718-659-9 Includes bibliographical references and index.pt. 1. Rhetoric in political discourse -- pt. 2. Rhetoric in journalism discourse -- pt. 3. Rhetoric in organisational discourse.Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of t...RhetoricSocial aspectsCongressesVerbal abilitySocial aspectsCongressesCommunication in politicsCongressesBusiness communicationCongressesJournalismLanguageCongressesRhetoricSocial aspectsVerbal abilitySocial aspectsCommunication in politicsBusiness communicationJournalismLanguage302.224Dam Lotte1515238Holmgreen Lise-Lotte1564301Strunck Jeanne1538340MiAaPQMiAaPQMiAaPQBOOK9910780622803321Rhetorical aspects of discourse in present-day society3833295UNINA