03506nam 2200673Ia 450 991013055360332120230403133002.01-119-20587-51-283-37173-197866133717370-470-67016-9(CKB)3400000000021987(EBL)706779(OCoLC)755982651(SSID)ssj0000538924(PQKBManifestationID)11327083(PQKBTitleCode)TC0000538924(PQKBWorkID)10560181(PQKB)11438123(MiAaPQ)EBC706779(Au-PeEL)EBL706779(CaPaEBR)ebr10510522(CaONFJC)MIL337173(EXLCZ)99340000000002198720101202d2011 uy 0engur|n|---|||||txtccrMarketing plans[electronic resource] how to prepare them, how to use them /Malcolm McDonald, Hugh Wilson7th ed.Chichester, West Sussex, U.K. Wiley20111 online resource (591 p.)Description based upon print version of record.0-470-66997-7 Includes bibliographical references and index.Marketing Plans: How to Prepare Them, How to Use Them; Contents; Preface and acknowledgements; How to use this book to achieve the best results; Learning features; Tutor's guide; An important note to the reader from the authors; Chapter 1: Understanding the Marketing Process; Chapter 2: The Marketing Planning Process: 1 The Main Steps; Chapter 3: The Marketing Planning Process: 2 Removing the Myths; Chapter 4: Completing the Marketing Audit: 1 The Customer and Market Audit; Chapter 5: Completing the Marketing Audit: 2 The Product Audit; Chapter 6: Setting Marketing Objectives and StrategiesChapter 7: The Integrated Marketing Communications PlanChapter 8: The Sales Plan; Chapter 9: The Pricing Plan; Chapter 10: The Multichannel Plan: The Route to Market; Chapter 11: The Customer Relationship Management Plan; Chapter 12: Implementation Issues in Marketing Planning; Chapter 13: Measuring the Effectiveness of Marketing Planning; Chapter 14: A Step-by-Step Marketing Planning System; IndexNow in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications andMàrquetingPlanificaciólemacMarketingManagementMarketingPlanningLlibres electrònicstgfcMàrquetingPlanificació.MarketingManagement.MarketingPlanning.658.8/02658.802BUS058000bisacshMcDonald Malcolm117340Wilson Hugh1962-907059MiAaPQMiAaPQMiAaPQBOOK9910130553603321Marketing plans2028946UNINA04352nam 2200757 450 991078052090332120231206211235.01-281-99240-297866119924081-4426-8224-810.3138/9781442682245(CKB)2430000000001932(EBL)4672150(SSID)ssj0000308613(PQKBManifestationID)11225435(PQKBTitleCode)TC0000308613(PQKBWorkID)10258914(PQKB)10814011(CaBNvSL)thg00601021 (DE-B1597)465028(OCoLC)1013963444(OCoLC)944177392(DE-B1597)9781442682245(Au-PeEL)EBL4672150(CaPaEBR)ebr11257830(CaONFJC)MIL199240(OCoLC)288146604(VaAlCD)20.500.12592/gnf6bp(schport)gibson_crkn/2009-12-01/6/418579(MiAaPQ)EBC4672150(MdBmJHUP)musev2_105426(MiAaPQ)EBC3258026(EXLCZ)99243000000000193220160922h20042004 uy 0engur|n|---|||||txtccrThe romance epics of Boiardo, Ariosto, and Tasso from public duty to private pleasure /Jo Ann CavalloToronto, [Ontario] ;Buffalo, [New York] ;London, [England] :University of Toronto Press,2004.©20041 online resource (307 p.)Toronto Italian StudiesDescription based upon print version of record.0-8020-8915-1 Includes bibliographical references and index.General introduction -- pt. 1. An ethics of action -- 1. Introduction -- 2. Boiardo, Orlando Innamorato, book one (1482-3) : romance -- 3. Orlando Innamorato, book two (1482-3) : history -- 4. Orlando Innamorato, book three (1495) : epic -- pt. 2. Creative information -- 5. Introduction -- 6. Cieco da Ferrara, Il Mambriano (1509) -- 7. Ariosto, Orlando Furioso (1516) : didactic allegory -- 8. Ariosto, Orlando Furioso (1516) : novellas of civic virtue -- 9. Ariosto, Cinque canti (composed c. 1519-21) -- 10. Ariosto, Orlando Furioso (1532) -- pt. 3. The triumph of romance -- 11. Introduction -- 12. Trissino, L'Italia liberata da' Goti (1547-8) -- 13. Bernardo Tasso, L'Amadigi (1560) -- 14. Torquato Tasso, Il Rinaldo (1562) -- 15. Torquato Tasso, La Gerusalemme Liberata (1581) -- Conclusion.In The Romance Epics of Boiardo, Ariosto, and Tasso, Jo Ann Cavallo attempts a new interpretation of the history of the renaissance romance epic in northern Italy, focusing on the period's three major chivalric poets. Cavallo challenges previous critical assumptions about the trajectory of the romance genre, especially regarding questions of creative imitation, allegory, ideology, and political engagement. In tracing the development of the romance epic against the historical context of the Ferrarese court and the Italian peninsula, Cavallo moves from a politically engaged Boiardo, whose poem promotes the tenets of humanism, to an individualistic Tasso, who opposed the repressive aspects of the counter-reformation culture he is often thought to represent. Ariosto is read from the vantage of his predecessor Boiardo, and Cavallo describes his cynicism and later mellowing attitude toward the real-world relevance of his and Boiardo's fiction. The Romance Epics of Boiardo, Ariosto, and Tasso is the first critical study to bring together the three poets in a coherent vision that maps changes while uncovering continuities.Toronto Italian studies.Epic poetry, ItalianHistory and criticismRomances, ItalianHistory and criticismItalienischswdCriticism, interpretation, etc.Electronic books. Epic poetry, ItalianHistory and criticism.Romances, ItalianHistory and criticism.851.03209Cavallo Jo Ann742396MiAaPQMiAaPQMiAaPQBOOK9910780520903321The romance epics of Boiardo, Ariosto, and Tasso3764043UNINA