02348nam 22006013u 450 991078044890332120230617023831.00-520-93675-21-4175-2277-1(CKB)111090529077462(EBL)223372(OCoLC)55847986(SSID)ssj0000232231(PQKBManifestationID)11173531(PQKBTitleCode)TC0000232231(PQKBWorkID)10214436(PQKB)11565408(MiAaPQ)EBC223372(EXLCZ)9911109052907746220130418d2004|||| u|| |engur|n|---|||||txtccrRadio active[electronic resource] advertising and consumer activism, 1935-1947Berkeley University of California Press20041 online resource (253 p.)Description based upon print version of record.0-520-22372-1 Tables; Acknowledgments; introduction: The Dialectic between Advertising and Activism; part one: Cultural Critics in the Age of Radio; part two: Consumers on the March: CIO Boycotts, Active Listeners, and Consumer Time; Notes; Bibliography; IndexRadio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M.Boycotts - United States - HistoryConsumer behavior - United States - HistoryRadio advertising-- United States-- HistoryAdvertisingHILCCCommerceHILCCBusiness & EconomicsHILCCBoycotts - United States - History.Consumer behavior - United States - History.Radio advertising-- United States-- History.AdvertisingCommerceBusiness & Economics659.14/2/097309043Newman Kathy M1547491AU-PeELAU-PeELAU-PeELBOOK9910780448903321Radio active3803901UNINA