00973nam a2200265 i 4500991000551939707536100125s2009 nju b 001 0 eng 20090184299780470401422 b13874573-39ule_instSet. Economia - SAGAita658.827Wheeler, Alina472460Designing brand identity :an essential guide for the whole branding team /Alina Wheeler3. edHoboken, N.J. :Wiley,2009IX, 310 p. :ill. ;29 cmIncludes bibliographical references and indexBranding .b1387457328-01-1425-01-10991000551939707536LE025 ECO 658.8 WHE01.0112025000231733le025Prof. Guido-E35.45-l- 03230.i1507882619-02-10Designing brand identity230385UNISALENTOle02525-01-10ma -engnju0004298nam 2200637 a 450 991078044620332120200520144314.01-281-05155-197866110515560-08-047878-6(CKB)111090529102704(EBL)294224(OCoLC)174141879(SSID)ssj0000183631(PQKBManifestationID)11171846(PQKBTitleCode)TC0000183631(PQKBWorkID)10196563(PQKB)11058197(Au-PeEL)EBL294224(CaPaEBR)ebr10185947(CaONFJC)MIL105155(CaSebORM)9780750655385(MiAaPQ)EBC294224(EXLCZ)9911109052910270420050204d2002 uy 0engurcn|||||||||txtccrIPOs and equity offerings[electronic resource] /Ross GeddesOxford ;MA Butterworth-Heinemann20021 online resource (273 p.)Global capital markets seriesDescription based upon print version of record.0-7506-5538-0 Includes bibliographical references (p. [231]-241)and index.Front Cover; IPOs and Equity Offerings; Copyright Page; Contents; Preface; About the author; Chapter 1. The decision to go public; The company; The vendors; The investors; What is the commonality?; Why do companies go public?; Capital raising; Sale by existing shareholders; Advantages and disadvantages of going public; What makes a deal successful?; Chapter 2. The players; Selecting the lead investment bank; The syndicate; Other advisors and involved parties; Appendix: Selection criteria; Chapter 3. The offering process, part 1; Is the company ready to go public?; Corporate issuesOffering structure Regulators and documentation; Marketing; Pricing and allocation; Aftermarket; Chapter 4. The offering process, part 2; Rationale for international offerings; Disadvantages of selling shares internationally; International investors; Price-setting mechanisms; Chapter 5. Determining the value of an IPO company; Types of valuation; Relative valuations; Discounted cash flow valuation; Determining the cost of capital; Cost of debt; Cost of equity; Conclusion; Chapter 6. Documentation and due diligence; Purposes of documentation; Due diligence and verificationAppendix: Sample due diligence outline Chapter 7. UK offerings; The British market; UK offer structures; UK new issue regulations; Chapter 8. US offers and American depository receipts; Securities regulation in the USA; Private placements vs. public offerings; Depository receipts; Chapter 9. Marketing new issues; The role of the research analyst; Pre-marketing; Formal marketing; Chapter 10. Syndication and fees; The value of syndication; Fees and commissions; Chapter 11. Allocation, stabilization and lockups; Allocation; Stabilization; The lockup period; Chapter 12. Secondary equity offeringsReasons for secondary offerings Rights offerings; Marketed offerings; Bought deals; Accelerated bookbuilding; Other forms of offering in the UK; Bibliography; Useful websites; IndexAn initial public offering (IPO) is one of the most significant events in corporate life. It follows months, even years of preparation. During the boom years of the late 1990's bull market, IPOs of growth companies captured the imagination and pocketbooks of investors like never before. This book goes behind the scenes to examine the process of an offering from the decision to go public to the procedures of a subsequent equity offering. The book is written from the perspective of an experienced investment banker describing the hows and whys of IPOs and subsequent equity issues.Global capital markets series.Going public (Securities)StocksGoing public (Securities)Stocks.332.6322Geddes Ross892198MiAaPQMiAaPQMiAaPQBOOK9910780446203321IPOs and equity offerings3706400UNINA