02297nam 2200565Ia 450 991078032240332120230617014341.01-280-86627-697866108662740-85199-875-5(CKB)111090529199362(EBL)297535(OCoLC)437182361(SSID)ssj0000137537(PQKBManifestationID)11130055(PQKBTitleCode)TC0000137537(PQKBWorkID)10087992(PQKB)10231173(MiAaPQ)EBC297535(Au-PeEL)EBL297535(CaPaEBR)ebr10070230(CaONFJC)MIL86627(EXLCZ)9911109052919936220030514d2004 uy 0engur|n|---|||||txtccrDestination benchmarking[electronic resource] concepts, practices, and operations /Metin KozakCambridge, MA CABI Pub.c20041 online resource (234 p.)Description based upon print version of record.0-85199-745-7 Includes bibliographical references (p. 196-209).Preface; Acknowledgements; 1 Overview of Benchmarking Theory; 2 Evaluating Benchmarking Studies in Tourism; 3 Towards Destination Benchmarking; 4 Measures of Destination Benchmarking; 5 Internal Destination Benchmarking; 6 External Destination Benchmarking; 7 Generic Destination Benchmarking; 8 Data Collection and Analysis; 9 Destination Benchmarking: Characteristics and Limitations; 10 Conclusion; References; IndexThis text evaluates different approaches to benchmarking and their application with tourism destinations. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations.TourismManagementBenchmarking (Management)TourismManagement.Benchmarking (Management)910/.68/4Kozak M(Metin),1968-857311MiAaPQMiAaPQMiAaPQBOOK9910780322403321Destination benchmarking3713628UNINA