02447nam 2200613 a 450 991078030740332120230617021408.00-8389-9858-5(CKB)111090425045196(EBL)218933(OCoLC)58651737(SSID)ssj0000191900(PQKBManifestationID)11156839(PQKBTitleCode)TC0000191900(PQKBWorkID)10186532(PQKB)11604155(MiAaPQ)EBC3001659(MiAaPQ)EBC218933(Au-PeEL)EBL3001659(CaPaEBR)ebr10194707(OCoLC)929146348(Au-PeEL)EBL218933(EXLCZ)9911109042504519620030709d2004 uy 0engur|n|---|||||txtccrLibraries, mission & marketing[electronic resource] writing mission statements that work /Linda K. WallaceChicago American Library Associationc20041 online resource (89 p.)Description based upon print version of record.0-8389-0867-5 Includes bibliographical references (p. 77-78) and index.Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement.LibrariesAims and objectivesMission statementsLibrary planningLibrariesMarketingLibrariesAims and objectives.Mission statements.Library planning.LibrariesMarketing.027Wallace Linda K1462529MiAaPQMiAaPQMiAaPQBOOK9910780307403321Libraries, mission & marketing3671550UNINA