02996nam 22006014a 450 991078022710332120230617025006.01-281-77028-097866117702800-8144-2779-0(CKB)111087027964262(EBL)243028(OCoLC)475962503(SSID)ssj0000157925(PQKBManifestationID)11149266(PQKBTitleCode)TC0000157925(PQKBWorkID)10144394(PQKB)11552995(MiAaPQ)EBC243028(Au-PeEL)EBL243028(CaPaEBR)ebr10052839(CaONFJC)MIL177028(OCoLC)935902670(EXLCZ)9911108702796426220030604d2004 uy 0engurcn|||||||||txtccrFranchising & licensing[electronic resource] two powerful ways to grow your business in any economy /Andrew J. Sherman3rd ed.New York AMACOMc20041 online resource (448 p.)Description based upon print version of record.0-8144-7222-2 Includes bibliographical references and index.Preliminaries; Contents; 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams; 2 The Foundation of Franchising; 3 Developing the Operations and Training Programs; 4 Developing System Standards and Enforcing Quality Control; 5 Federal and State Regulation of Franchising; 6 Compliance; 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents; 8 Protecting the Intellectual Property of the Franchise System; 9 Managing Disputes; 10 Developing Sales and Marketing Plans; 11 Taking Your Franchise Program Overseas12 Business and Strategic Planning for the Growing Franchisor 13 Capital Formation Strategies; 14 Management and Leadership Issues in Building a Successful Franchising Organization; 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues; 16 Special Issues in Mergers and Acquisitions; 17 Managing the Transfer and Renewal Process; 18 Strategic and Structural Alternatives to Franchising; 19 Structuring Licensing Programs and Agreements; 20 Joint Ventures and Strategic Alliances; Appendix. Resource Directory; IndexFully revised, completely updated, and still the definitive guide to these great business strategies.Franchises (Retail trade)United StatesLicense agreementsUnited StatesFranchises (Retail trade)License agreements658.8/708Sherman Andrew J1486880MiAaPQMiAaPQMiAaPQBOOK9910780227103321Franchising & licensing3787999UNINA