02515nam 2200565 a 450 991078014720332120230607213832.00-309-17019-21-280-20955-097866102095520-309-50965-3(CKB)111069351125374(EBL)3564008(SSID)ssj0000258444(PQKBManifestationID)11194642(PQKBTitleCode)TC0000258444(PQKBWorkID)10257147(PQKB)11117487(MiAaPQ)EBC3564008(Au-PeEL)EBL3564008(CaPaEBR)ebr10038682(OCoLC)830028528(EXLCZ)9911106935112537420020430d2001 uy 0engur|n|---|||||txtccrThermionics Quo Vadis?[electronic resource] an assessment of the DTRA's advanced thermionics research and development program /Committee on Thermionic Research and Technology, Aerounautics and Space Engineering Board, Division on Engineering and Physical Sciences, National Research CouncilWashington, D.C. National Academy Pressc20011 online resource (84 p.)Compass series"This study was supported by Contract DTRA01-00-C-0001 between the National Academy of Sciences and the Defense Threat Reduction Agency"--T.p. verso.0-309-08282-X Includes bibliographical references.""Front Matter""; ""Preface""; ""Contents""; ""Tables, Figures, and Boxes""; ""Executive Summary""; ""1 Introduction""; ""2 Conclusions Regarding the Current DTRA Program""; ""3 Overview of the Technology""; ""4 Solar Thermionics""; ""5 Nuclear Thermionics""; ""6 Terrestrial Applications""; ""7 Assessment of Progress""; ""Appendix A Statement of Task""; ""Appendix B Biographical Sketches of Committee Members""; ""Appendix C Electric Propulsion Considerations""; ""Appendix D Acronyms""Compass series (Washington, D.C.)Thermionic convertersThermionic converters.621.31/243National Research Council (U.S.).Aeronautics and Space Engineering Board.United States.Defense Threat Reduction Agency.MiAaPQMiAaPQMiAaPQBOOK9910780147203321Thermionics Quo Vadis3716996UNINA03363nam 2200517 a 450 991074115080332120200520144314.03-642-38064-610.1007/978-3-642-38064-8(OCoLC)843923888(MiFhGG)GVRL6XAQ(CKB)2670000000371181(MiAaPQ)EBC1316910(EXLCZ)99267000000037118120130603d2013 uy 0engurun|---uuuuatxtccrNeuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing /Giovanni Vecchiato ... [et al.]1st ed. 2013.Heidelberg ;New York Springerc20131 online resource (xvii, 136 pages) illustrations (chiefly color)Biosystems & biorobotics,2195-3562 ;v. 3"ISSN: 2195-3562.""ISSN: 2195-3570 (electronic)."3-642-43676-5 3-642-38063-8 Includes bibliographical references.How Marketing meets Neuroscience -- Neuronal responses to TV commercials -- Neuromarketing and society -- Why use neuroelectrical brain imaging for marketing?.In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research field, known as neuromarketing, various theoretical and practical aspects need to be considered. The book introduces and discusses those aspects in detail, while showing several experiments performed by the authors during their attempts to measure both the cognitive activity and emotional involvement of the test subjects. In these experiments, the authors apply simultaneous EEG, galvanic skin response and heart rate monitoring, and show how significant variations of these variables can be associated with attention to, memorization or enjoyment of the presented stimuli. In particular, this book shows the central role of statistical analysis in recovering significant information on the scalp and cortical areas involved, along with variations of activity in the autonomous nervous system. From an economic and marketing perspective, the aim of this work is to promote a better understanding of how mass consumer advertising of (established) brands affects brain systems. From a neuroscience perspective, the broader goal is to provide a better understanding of both the neural mechanisms underlying the impact of affect and cognition on memory, and the neural correlates of choice and decision-making.    .Biosystems & biorobotics ;v. 3.NeuromarketingBrainImagingNeuromarketing.BrainImaging.616.804754Vecchiato Giovanni1424900MiAaPQMiAaPQMiAaPQBOOK9910741150803321Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing3554519UNINA