02679oam 2200673I 450 991077990000332120230808210937.01-4094-7355-41-317-18529-31-317-18528-51-315-56568-41-4094-4462-710.4324/9781315565682 (CKB)2550000001044011(EBL)1172570(OCoLC)840582095(SSID)ssj0000859959(PQKBManifestationID)12354752(PQKBTitleCode)TC0000859959(PQKBWorkID)10883476(PQKB)10408466(Au-PeEL)EBL5207967(CaPaEBR)ebr11489950(OCoLC)1018146492(OCoLC)948604756(MiAaPQ)EBC5207967(EXLCZ)99255000000104401120180706e20162013 uy 0engur|n|---|||||txtccrAdvanced database marketing innovative methodologies and applications for managing customer relationships /edited by Kristof Coussement, Koen W. De Bock and Scott A. NeslinLondon ;New York :Routledge,2016.1 online resource (349 p.)"A Gower book"--Cover.First published 2013 by Gower Publishing.1-4094-4461-9 Includes bibliographical references and index.pt. I. Methods -- pt. II. Applications.While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management.An impressive list of contributors, including many of the thought-leaders in database marketing from across the world, bring together chapters that combine the best academic research and business apDatabase marketingConsumer profilingCustomer relationsDatabase marketing.Consumer profiling.Customer relations.658.8120285574Bock Koen W. de1518759Coussement Kristof945726Neslin Scott A.1952-1518760MiAaPQMiAaPQMiAaPQBOOK9910779900003321Advanced database marketing3756504UNINA