03064nam 2200625 a 450 991077984940332120230422042400.00-313-00323-8(CKB)111056485425912(EBL)269019(OCoLC)55149795(SSID)ssj0000125752(PQKBManifestationID)11143015(PQKBTitleCode)TC0000125752(PQKBWorkID)10030652(PQKB)11717472(MiAaPQ)EBC269019(Au-PeEL)EBL269019(CaPaEBR)ebr10020858(EXLCZ)9911105648542591219990421d2000 uy 0engur|n|---|||||txtccrCommunication in the presidential primaries[electronic resource] candidates and the media, 1912-2000 /Kathleen E. KendallWestport, Conn. Praegerc20001 online resource (272 p.)Praeger series in political communication,1062-5623Description based upon print version of record.0-275-94070-5 Includes bibliographical references (p. [225]-243) and index.Preliminaries; Contents; Series Foreword; Acknowledgments; 1 Introduction: The Unique Rhetorical Situation of the Presidential Primary; 2 Primary Rules and Their Impact on Communication; 3 Speeches and Debates for Dozens and Millions; 4 Advertising in a Multi Candidate Field; 5 Through Media Eyes in the Pre-Television Era: News Media Shaping of the Primaries 1912 1952; 6 Through Media Eyes in the Age of Television: News Media Shaping of the Primaries 1972 1992; 7 Communication Patterns in Presidential Primaries 1912 2000 Knowing the Rules of the Game; Selected Bibliography; IndexA comparison of communication in the US presidential primaries of the 20th century. It examines the role of the candidates and the media during primary elections and the communication patterns that transcend time regarding political image, horse race coverage and negative campaigning.Praeger series in political communication.PresidentsUnited StatesElection20th centuryPrimariesUnited StatesHistory20th centuryCommunication in politicsUnited StatesHistory20th centuryRhetoricPolitical aspectsUnited StatesHistory20th centuryMass mediaPolitical aspectsUnited StatesHistory20th centuryPresidentsElectionPrimariesHistoryCommunication in politicsHistoryRhetoricPolitical aspectsHistoryMass mediaPolitical aspectsHistory324.7/0973/0904Kendall Kathleen E.1937-1506063MiAaPQMiAaPQMiAaPQBOOK9910779849403321Communication in the presidential primaries3736098UNINA