02665nam 2200601 a 450 991045417480332120200520144314.01-281-38146-297866113814620-470-28209-6(CKB)1000000000535893(EBL)353410(OCoLC)647764619(SSID)ssj0000253218(PQKBManifestationID)11209410(PQKBTitleCode)TC0000253218(PQKBWorkID)10186122(PQKB)11135058(MiAaPQ)EBC353410(Au-PeEL)EBL353410(CaPaEBR)ebr10296681(CaONFJC)MIL138146(EXLCZ)99100000000053589320071005d2008 uy 0engur|n|---|||||txtccrSubliminal persuasion[electronic resource] influence & marketing secrets they don't want you to know /Dave LakhaniHoboken, N.J. John Wiley & Sonsc20081 online resource (226 p.)Description based upon print version of record.0-470-24336-8 Includes bibliographical references (p. 191-194) and index.Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It?s not about lying or tricking anyone, it?s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.Subliminal advertisingSubliminal projectionMarketingPsychological aspectsElectronic books.Subliminal advertising.Subliminal projection.MarketingPsychological aspects.658.8001/9Lakhani Dave1965-945957MiAaPQMiAaPQMiAaPQBOOK9910454174803321Subliminal persuasion2136879UNINA04242nam 2200745 a 450 991077972550332120200520144314.03-11-026334-310.1515/9783110263343(CKB)2550000001096628(EBL)893867(OCoLC)826479699(SSID)ssj0000833721(PQKBManifestationID)11411976(PQKBTitleCode)TC0000833721(PQKBWorkID)10936099(PQKB)10164674(MiAaPQ)EBC893867(DE-B1597)172141(OCoLC)853248751(OCoLC)987750987(DE-B1597)9783110263343(Au-PeEL)EBL893867(CaPaEBR)ebr10649212(CaONFJC)MIL503162(PPN)175558302(EXLCZ)99255000000109662820121026d2013 uy 0engur|n|---|||||txtccrNarrow operators on function spaces and vector lattices[electronic resource] /Mikhail Popov, Beata RandrianantoaninaBerlin De Gruyter20131 online resource (336 p.)De Gruyter Studies in Mathematics ;45De Gruyter studies in mathematics,0179-0986 ;45Description based upon print version of record.3-11-026303-3 1-299-71911-2 Includes bibliographical references and indexes. Frontmatter -- Preface -- Contents -- Chapter 1. Introduction and preliminaries -- Chapter 2. Each "small" operator is narrow -- Chapter 3. Some properties of narrow operators with applications to nonlocally convex spaces -- Chapter 4. Noncompact narrow operators -- Chapter 5. Ideal properties, conjugates, spectrum and numerical radii of narrow operators -- Chapter 6. Daugavet-type properties of Lebesgue and Lorentz spaces -- Chapter 7. Strict singularity versus narrowness -- Chapter 8. Weak embeddings of L1 -- Chapter 9. Spaces X for which every operator T ∈ ℒ (Lp;X) is narrow -- Chapter 10. Narrow operators on vector lattices -- Chapter 11. Some variants of the notion of narrow operators -- Chapter 12. Open problems -- Bibliography -- Index of names -- Subject indexMost classes of operators that are not isomorphic embeddings are characterized by some kind of a "smallness" condition. Narrow operators are those operators defined on function spaces that are "small" at {-1,0,1}-valued functions, e.g. compact operators are narrow. The original motivation to consider such operators came from theory of embeddings of Banach spaces, but since then they were also applied to the study of the Daugavet property and to other geometrical problems of functional analysis. The question of when a sum of two narrow operators is narrow, has led to deep developments of the theory of narrow operators, including an extension of the notion to vector lattices and investigations of connections to regular operators. Narrow operators were a subject of numerous investigations during the last 30 years. This monograph provides a comprehensive presentation putting them in context of modern theory. It gives an in depth systematic exposition of concepts related to and influenced by narrow operators, starting from basic results and building up to most recent developments. The authors include a complete bibliography and many attractive open problems. De Gruyter Studies in MathematicsNarrow operatorsRiesz spacesFunction spacesFunction Space.Narrow Operator.Vector Lattice.Narrow operators.Riesz spaces.Function spaces.515/.73SK 600rvkPopov Mykhaĭlo Mykhaĭlovych1469010Randrianantoanina Beata518410MiAaPQMiAaPQMiAaPQBOOK9910779725503321Narrow operators on function spaces and vector lattices3680413UNINA