05036nam 2200697 a 450 991077971880332120231110223135.01-118-55404-31-118-55409-4(CKB)2550000001102585(EBL)1295020(OCoLC)853362991(SSID)ssj0001103667(PQKBManifestationID)11986031(PQKBTitleCode)TC0001103667(PQKBWorkID)11087438(PQKB)10762304(MiAaPQ)EBC1295020(Au-PeEL)EBL1295020(CaPaEBR)ebr10733330(CaONFJC)MIL505068(MiAaPQ)EBC7103804(Au-PeEL)EBL7103804(JP-MeL)3000110663(EXLCZ)99255000000110258520130730d2014 uy 0engurcn|||||||||txtccrIt's not just PR[electronic resource]public relations in society /W. Timothy Coombs, Sherry J. Holladay2nd ed.Chichester, West Sussex, U.K. Wiley-Blackwellc20141 online resource (170 p.)New York Academy of Sciences Includes bibliographical references (p. [141]-158) and index1-118-55400-0 1-299-73817-6 Includes bibliographical references and index.It's Not Just PR Public Relations in Society; Copyright; Contents; Acknowledgments; Introduction to the Second Edition; 1 Does Society Need Public Relations?; Media Use and the Term "PR"; Criticisms of Public Relations; Popular press attacks on public relations; Common themes in critiques of public relations; Popular Press Books Describing the Importance of Public Relations; Positioning Public Relations; Social Media Revolution or Evolution?; Public Relations and the Marketplace of Ideas; Public Relations Literacy; Re-focusing Public Relations; Conclusion2 Ethical Implications of Public Relations What Is Public Communication?; Ethical Responsibilities of PR as a Form of Public Communication; Ethical Perspectives; Professional Associations and Ethics; The Boundary spanning Role of the PR Professional; Tensions for PR Practitioners; Power Relationships; The Power of PR Professionals in the Corporation; A Postmodern Perspective on PR; Conclusion; 3 Who Practices Public Relations?; Corporate-centric Histories of Public Relations; Antagonistic Views of Corporations and Activists; Power and MarginalizationFirst Reform Era: Abolitionism and Temperance Public relations aspect; Second Reform Era: The Muckrakers; Public relations aspect; Saul Alinsky: Activism in the 1960's; Public relations aspect; Birth of Issues Management; Public relations aspect; Internet Activism: Going Digital; Pre-social-media Internet activism; Post-social media Internet activism; Public relations aspect; Labor Unions and Public Relations; Public relations aspect; Conclusion; 4 Public Relations Influences Society; Issues Management: A Framework of Effects on Public Policy; EPA bans Alar under pressureAMA's objection to national health insurance Local battles: retailing and healthcare; Shaping Public Behavior; Keep America Beautiful; Let's Move; Zombie Apocalypse; RED Campaign; Initiative Neue Soziale Marktwirtschaft (INSM); Private Politics; Nestlé and Greenpeace; Starbucks and UK taxes; Mixing Policy, Social, and Private Changes: Direct-to-Consumer Advertising and Big Pharm; Conclusion; 5 Shifting the View of Public Relations; Reconsidering the Positioning of Public Relations: A Societal Focus; Revisiting the Definition of Public RelationsConflict: Exercise and resistance of power through public relations Detox campaign: exercising influence through public relations; The UN places human rights on the corporate agenda; Where We Have Been; References; IndexIn the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior;New York Academy of Sciences Public relationsSocial aspectsPublic relationsSocial aspects.659.2674njb/09659.2njb/09Coombs W. Timothy147194Holladay Sherry J1468956MiAaPQMiAaPQMiAaPQBOOK9910779718803321It's not just PR3680348UNINA