01844nam 2200325Ia 450 991077965650332120230120053053.01-78067-162-8(CaSebORM)9781780670003(MiAaPQ)EBC1876142(EXLCZ)99255000000104004920121231d2012 uy 0engCopywriting[electronic resource] successful writing for design, advertising, and marketing /Mark Shaw2nd ed.London Laurence King20121 online resource (240p.)Previous ed.: 2009.Includes bibliographical references and index.Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.Advertising copyBusiness writingAdvertising copy.Business writing.808.0666591Shaw Mark1965-1540647BOOK9910779656503321Copywriting3792421UNINA