03340nam 2200637 a 450 991077958920332120230802005945.01-78190-364-61-283-99112-8(CKB)2550000001003919(EBL)1123408(OCoLC)828793770(SSID)ssj0000991031(PQKBManifestationID)11563623(PQKBTitleCode)TC0000991031(PQKBWorkID)10987960(PQKB)10516459(MiAaPQ)EBC1123408(Au-PeEL)EBL1123408(CaPaEBR)ebr10651487(CaONFJC)MIL430362(OCoLC)828743436(EXLCZ)99255000000100391920130207d2012 uy 0engur|n|---|||||txtccrBuilding tourism knowledge through quantitative analysis[electronic resource] the legacy of Josef Mazanec /guest editors, Andreas H. Zins and Sara Dolnicar[Bradford] Emerald Insights20121 online resource (123 p.)International journal of culture, tourism and hospitality research,1750-6182 ;v. 6, no. 4Published in association with International Academy of Culture, Tourism, & Hospitality Research.1-78190-363-8 Includes bibliographical references.Cover; Table of contents; Guest editorial; Informing destination recommender systems design and evaluation through quantitative research; One legacy of Mazanec: binary questions are a simple, stable and valid measure of evaluative beliefs; Measuring the resemblance between pictorial and verbal city image spaces; Non-response bias in internet-based advertising conversion studies; Extensions on the conceptualization of customer perceived value: insights from the airline industry; Forecasting tourism demand by fuzzy time series modelsMapping segments accessing user-generated content and website applications in a joint spaceBook reviewThis ebook is dedicated to the significant contribution made by Josef Mazanec to tourism research and knowledge throughout his academic career. It offers a cross-section of areas where significant progress has been observed, and areas where more work is required to advance knowledge and decision-making quality in tourism. We also offer some insights into the areas where Mazanec contributed by applying concepts and methods of management science, and deepening our understanding through critical reflection on popular approaches in marketing research.International Journal of Culture, Tourism and Hospitality Research: Volume 6, Issue 4TourismResearchMethodologyHospitality industryMarketingTourismMarketingTourismResearchMethodology.Hospitality industryMarketing.TourismMarketing.338.4791072Zins Andreas H1548063Dolnicar Sara947411MiAaPQMiAaPQMiAaPQBOOK9910779589203321Building tourism knowledge through quantitative analysis3804864UNINA