02490oam 2200481 450 991077943090332120190911100030.00-12-405856-61-299-19664-0(OCoLC)852680929(MiFhGG)GVRL6ZQO(EXLCZ)99255000000100316920121210d2013 uy 0engurun|---uuuuatxtccrAnalyzing the social web /Jennifer Golbeck1st ed.Amsterdam Elsevier2013Waltham, MA :Morgan Kaufmann,2013.1 online resource (xxvi, 264 pages) illustrations (some color), maps (some color)Gale eBooksDescription based upon print version of record.0-12-405531-1 Includes bibliographical references and index.Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie. Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to tSocial mediaSocial networksHuman-computer interactionSocial media.Social networks.Human-computer interaction.302.3Golbeck Jennifer864417MiFhGGMiFhGGBOOK9910779430903321Analyzing the social web3772713UNINA