02535nam 2200601 a 450 991077940770332120230126203230.01-118-63179-X1-299-40250-X1-118-63189-7(CKB)2550000001017890(EBL)1158349(OCoLC)823473922(SSID)ssj0000855847(PQKBManifestationID)11440443(PQKBTitleCode)TC0000855847(PQKBWorkID)10792783(PQKB)10226688(DLC) 2013000376(Au-PeEL)EBL1158349(CaPaEBR)ebr10677838(CaONFJC)MIL471500(CaSebORM)9781118631799(MiAaPQ)EBC1158349(EXLCZ)99255000000101789020130104d2013 uy 0engur|n|---|||||txtccrBuilt in social[electronic resource] essential social marketing practices for every small business /Jeff Korhan1st editionHoboken Wiley20131 online resource (226 p.)Includes index.1-118-52974-X Includes bibliographical references and index.Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community-even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business wSocial marketingSmall businessSocial marketing.Small business.658.8/72Korhan Jeff1957-1567490MiAaPQMiAaPQMiAaPQBOOK9910779407703321Built in social3838930UNINA