02538nam 2200601 a 450 991077935500332120230712222540.01-5063-3817-81-322-42331-80-8039-7345-41-4522-4871-0(CKB)2550000000112041(EBL)997003(OCoLC)809773748(SSID)ssj0000675545(PQKBManifestationID)12310366(PQKBTitleCode)TC0000675545(PQKBWorkID)10670470(PQKB)11197242(MiAaPQ)EBC997003(OCoLC)1007860761(StDuBDS)EDZ0000062179(EXLCZ)99255000000011204120120307d1996 fy| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierDo campaigns matter? /Thomas M. HolbrookThousand Oaks, Calif. ;London :SAGE,1996.1 online resource (xiii, 178 pages)Contemporary American politics1-4522-4382-4 0-8039-7344-6 Includes bibliographical references (p. 169-173) and index.Cover; Contents; Series Editor's Introduction; Preface; Chapter 1 - Campaigns and Elections; Chapter 2 - Evidence against Campaign Effects; Chapter 3 - A Model of Campaign Effects; Chapter 4 - Nominating Conventions; Chapter 5 - The Effect of Debates; Chapter 6 - Campaigns, National Conditions, and U.S. Presidential Elections; Chapter 7 - The Role of Campaigns in U.S. Presidential Elections; Appendix A: Calculating Aggregate Candidate Support; Appendix B: Debate Surveys; Appendix C: Alternative Models; References; Index; About the AuthorCombining actual election results and empirical evidence with data on additional factors such as media coverage, Thomas M. Holbrook develops a model for testing campaigns, and proves how campaigns play a key role in shaping public opinion.Contemporary American PoliticsPresidentsUnited StatesElectionPolitical campaignsUnited StatesVotingUnited StatesPresidentsElection.Political campaignsVoting324.70973Holbrook Thomas M556172StDuBDSStDuBDSBOOK9910779355003321Do campaigns matter985900UNINA