02244nam 2200541 a 450 991077921340332120161219111320.01-5063-3923-91-322-41604-40-7619-1001-81-4522-6360-4(CKB)2550000000105793(EBL)996465(OCoLC)809771985(SSID)ssj0000675409(PQKBManifestationID)12321634(PQKBTitleCode)TC0000675409(PQKBWorkID)10668583(PQKB)10610897(MiAaPQ)EBC996465(OCoLC)1007860152(StDuBDS)EDZ0000063665(EXLCZ)99255000000010579320120319d1997 fy 0engur|||||||||||txtccrAudience analysis[electronic resource] /Denis McQuailThousand Oaks, Calif. ;London SAGEc19971 online resource (x, 166 p.)Description based upon print version of record.1-4522-3340-3 0-7619-1002-6 Includes bibliographical references (p. 151-161) and index.Cover; Contents; Preface; Chapter 1 - A Concept with a History; Chapter 2 - The Audience in Communication Theory and Research; Chapter 3 - Typologies of Audience; Chapter 4 - Questions of Media Reach; Chapter 5 - Principles of Audience Formation and Continuity; Chapter 6 - Audience Practices: Social Uses of the Media; Chapter 7 - Communicator-Audience Relations; Chapter 8 - The Audience in Flux; Chapter 9 - The Future of the Audience Concept; References; Index; About the AuthorIn this account Denis McQuail analyzes the concept 'media audience' in terms of its history and its place in present day media theory and research. It summarizes key research findings and assesses the impact of new media developments.Mass mediaAudiencesMass mediaAudiences.302.23McQuail Denis120233StDuBDSStDuBDSBOOK9910779213403321Audience analysis53482UNINA